Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

    Reporting_Example
    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

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    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 29 Nov 2024

What Brands Can Learn from Woolworths’ Holiday Win

Christmas is a magical time for brands to connect with their audiences, but standing out during the festive season is no easy feat. Read More

 • 19 Nov 2024

Elevate Your Brand - Essential Metrics Every Brand Should Track

Understanding brand health is crucial to strategic growth, but measuring the right metrics can make all the difference. While Read More

 • 12 Nov 2024

Brand Research in Action - Pepsi’s Recent Rebranding Success

In a dynamic and competitive market, even iconic brands need to evolve to stay relevant. Pepsi, one of the most recognisable names in Read More

 • 7 Nov 2024

How Bridgestone Australia Increased Customer Retention with Brand Research

Customer loyalty isn’t just about attracting repeat buyers; it’s about creating lasting, valuable relationships that keep a brand Read More

 • 21 Oct 2024

Outpacing the Competition: How Domino’s Used Brand Research to Revamp Its Image and Product

The Domino’s Crisis: Identifying the Problem In the late 2000s, Domino’s Pizza found itself facing a very public crisis. Customers Read More

 • 14 Oct 2024

The Secret to Accurate Brand Research: How Targeting the Right Audience Drives Success

Accurate brand research doesn’t just happen by chance, it begins with targeting the right audience. In today’s highly competitive Read More

 • 7 Oct 2024

Unlocking Growth with Brand Research: Why Consistency Matters

In a fast-paced market, keeping up with customer expectations can feel like a moving target. Shifts in consumer preferences, Read More

 • 18 Sep 2024

How to Tailor Brand Tracking to Your Unique Business Needs

In today’s fiercely competitive market, relying on a one-size-fits-all approach rarely leads to success. This is especially true when Read More

 • 4 Sep 2024

NPS: The Most Overrated Metric in Brand Tracking?

In the world of brand tracking, few metrics have achieved the widespread popularity of the Net Promoter Score (NPS). Developed nearly Read More

 • 2 Sep 2024

Unlocking Market Insights: How Brand Tracking Empowers Marketing Leaders to Drive Success

Marketing leaders face a complex and ever-evolving landscape. The pressure to understand your brand’s market position, navigate Read More

 • 19 Aug 2024

Brand Awareness vs. Brand Consideration: What's More Important?

In the world of brand management, two critical metrics often come under the spotlight: brand awareness and brand consideration. Both Read More

 • 16 Aug 2024

Custom vs. Syndicated Brand Tracking: Which is Right for You?

Introduction In the dynamic world of brand management, understanding how your brand is perceived and how it performs in the market is Read More

 • 12 Aug 2024

The Future of Brand Tracking: Emerging Trends for 2025

As 2025 approaches, the world of brand tracking is set for exciting advancements. For brands aiming to maintain a competitive edge, Read More

 • 30 Apr 2024

Navigating the DIY Brand Research Landscape

In an era where market dynamics shift rapidly, the agility to monitor and adapt to consumer trends is a critical asset for any Read More

 • 23 Apr 2024

Essential Metrics for Making Data-Driven Decisions

In the data-driven landscapes of modern business, understanding and utilising key performance indicators (KPIs) is essential for Read More

 • 23 Apr 2024

Mastering Survey Design for Effective Data Collection

In the realm of data-driven decision-making, the design of a survey can significantly impact the quality and reliability of the data Read More

 • 17 Apr 2024

Comprehensive Guide to Choosing the Right Research Agency

Choosing the right research agency is a pivotal decision for any business looking to enhance its market position and understand its Read More

 • 9 Apr 2024

Transforming Brands with Data: A Blueprint for Competitive Edge

In today’s rapidly evolving market landscape, the ability to make informed, data-driven decisions has become not just an advantage but Read More

 • 27 Mar 2024

Navigating Brand Health: From Consideration to Loyalty

In the ever-evolving landscape of brand management, understanding and monitoring brand health is paramount. Brand health encompasses Read More

 • 19 Mar 2024

Unlock Brand Loyalty: Dive Deep into Emotional Branding Strategies

In the vast ocean of brands vying for attention in today’s market, those that manage to forge a deep, emotional connection with their Read More

 • 20 Feb 2024

The Art of Persuasion: Unleashing Psychological Power in Ads

Understanding the intricate psychology of advertising is more than just a strategic advantage—it’s a fundamental necessity in today’s Read More

 • 12 Feb 2024

Elevate Your Ads: Key Strategies for Research Success

In the dynamic landscape of modern marketing, advertising research stands as a cornerstone of successful campaigns, offering Read More

 • 4 Feb 2024

Maximising Campaign Success: A Deep Dive into Advertising Research Strategies

In the ever-evolving landscape of marketing, where consumer preferences shift as rapidly as the digital world develops, the need for Read More

 • 1 Feb 2024

Crafting Effective Research Objectives for Impactful Brand Studies

" In the realm of brand research, the phrase “Well begun is half done” couldn’t be truer. Before you send out your first survey Read More

 • 16 Nov 2023

The Role of Consumer Psychology in Brand Research

In the vast and ever-changing landscape of brand research, one element remains a constant focus: the consumer. Understanding consumer Read More

 • 8 Nov 2023

The Evolution of Brand Research Over the Years

Welcome to an exploration of the dynamic and ever-evolving field of brand research. Over the years, the tools and methodologies at our Read More

 • 31 Oct 2023

Mastering Brand Positioning: A Step-By-Step Guide

In today’s highly competitive and saturated market, achieving a strong brand presence is more crucial than ever. One fundamental Read More

 • 5 Jul 2023

Elevating Client Outcomes: How Brand Research and Tracking Can Supercharge Your Marketing Services

In an increasingly competitive marketplace, delivering standout results for clients has never been more critical for marketing Read More

 • 16 Mar 2023

Why Hire a Market Research Agency When You Can Use SurveyMonkey? Pros and Cons

As technology advances, the traditional methods of conducting market research are quickly becoming outdated. With survey tools like Read More

 • 4 Jan 2023

What are Brand Attributes and How to Identify Yours?

What are the qualities that make your business unique? What makes you stand out from the competition? These are questions that you Read More

 • 22 Nov 2022

Sample Size Calculation: Simple Trick to Calculate the Perfect Sample Size

When it comes to market research surveys, one of the most important decisions you’ll make is determining the right sample size. This Read More

 • 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

 • 16 Aug 2022

Open-Ended vs Closed-Ended Questions: Examples and Tips

When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions. The Read More

 • 29 Jul 2022

5 Steps to Creating Effective Brand Tracking Studies

The role of marketing has changed dramatically in the last decade. In the past, businesses would use marketing to attract customers Read More

 • 6 Jul 2022

What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can Read More

 • 29 Jun 2022

5 factors to consider when choosing a market research agency

Market research is the process of gathering and analysing data about consumers and the market. It can be used to assess customer Read More

 • 22 Jun 2022

How To Measure Brand Awareness - The Ultimate Guide

The importance of brand awareness cannot be understated. It can impact a consumer’s purchase decisions and if a consumer is aware of a Read More

 • 19 Jun 2022

What Is Net Promoter Score (NPS) and Why Should Your Business Care?

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction. That’s where net Read More

 • 10 Jun 2022

The Top 3 Market Research Companies in Australia

If you’re looking for a market research company in Australia, you’ve come to the right place. In this article, we will discuss the top Read More

 • 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

 • 18 May 2022

Top 5 Brand Awareness Survey Questions (Question Examples and How to Use Them)

Brand awareness is a key indicator of the health of a brand and on-going measurement can help determine the effectiveness of marketing Read More

 • 27 Apr 2022

Brand Tracking: What It Is and Why It Matters

Brand tracking is the method used to tap into the thoughts, feelings, wants, needs and perceptions of consumers in your target market Read More

 • 5 Apr 2022

Brand Health Metrics: 10 Questions You Need To Ask In Your Brand Tracker

Building and maintaining a healthy brand can be difficult. Market dynamics are ever changing, with new technology, competitors and Read More

 • 24 Mar 2022

Case Study: A New Marketing Strategy Based On Data (How We Helped Champion)

Flying Blind - A Lack Of Data To Develop Strategies An internationally known company, Champion had experienced long term success Read More

 • 24 Mar 2022

What Is Market Segmentation?

Think about the different people in your life, your friends, family members, colleagues you work with, people you meet in the street Read More