--- title: Blog - Brand Health | Research Methodology description: "Research Methodology | #1 Brand Tracking agency in Australia" --- **[![logo](https://info.brandhealth.com.au/hubfs/Imported%20images/Layer_1%20(1).png%3Fwidth=390%26height=50%26name=Layer_1%20(1).png)](https://brandhealth.com.au/)** - [Solutions](https://brandhealth.com.au/brand-research-solutions/) - [Pricing](https://brandhealth.com.au/brand-research-pricing/) - [Resources](https://info.brandhealth.com.au/) - [Contact](https://brandhealth.com.au/contact-brand-research-experts/) - [Login](https://app.brandhealth.com.au/user/login/) ![arrow-right](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/arrow-curve-right.svg) [Book A Free Consultation](https://brandhealth.com.au/free-consultation/) # Research Methodology [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 18 Sep 2026 #### [How to Choose a Market Research Agency in Australia](https://info.brandhealth.com.au/blog/how-to-choose-market-research-agency-australia) The shortlist is the last decision, not the first. What to settle before you contact anyone. [Read More](https://info.brandhealth.com.au/blog/how-to-choose-market-research-agency-australia) [brand research](https://info.brandhealth.com.au/blog/tag/brand-research) [market research](https://info.brandhealth.com.au/blog/tag/market-research) [market research agencies](https://info.brandhealth.com.au/blog/tag/market-research-agencies) [Research Agency Selection](https://info.brandhealth.com.au/blog/tag/research-agency-selection) [Research Methodology](https://info.brandhealth.com.au/blog/tag/research-methodology) [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 11 Sep 2026 #### [What Brand Tracking Costs in Australia and What Moves It](https://info.brandhealth.com.au/blog/brand-tracking-cost-australia) Published figures for a standard Australian brand tracker, and why the cheapest version is usually the worst value per dollar. [Read More](https://info.brandhealth.com.au/blog/brand-tracking-cost-australia) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Research Methodology](https://info.brandhealth.com.au/blog/tag/research-methodology) [Brand Tracking ROI](https://info.brandhealth.com.au/blog/tag/brand-tracking-roi) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [brand tracking costs](https://info.brandhealth.com.au/blog/tag/brand-tracking-costs) [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 15 May 2026 #### [What an Annual Brand Health Report Should Actually Answer](https://info.brandhealth.com.au/blog/what-an-annual-brand-health-report-should-actually-answer) The annual reporting moment is the only window where a marketing team can credibly move from operational tracking to strategic [Read More](https://info.brandhealth.com.au/blog/what-an-annual-brand-health-report-should-actually-answer) [brand health metrics](https://info.brandhealth.com.au/blog/tag/brand-health-metrics) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Research Methodology](https://info.brandhealth.com.au/blog/tag/research-methodology) [BrandTracking](https://info.brandhealth.com.au/blog/tag/brandtracking) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [Brand Tracking ROI](https://info.brandhealth.com.au/blog/tag/brand-tracking-roi) [annual brand research](https://info.brandhealth.com.au/blog/tag/annual-brand-research) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [annual vs continuous tracking](https://info.brandhealth.com.au/blog/tag/annual-vs-continuous-tracking) [brand health measurement framework](https://info.brandhealth.com.au/blog/tag/brand-health-measurement-framework) [Annual Brand Health Report](https://info.brandhealth.com.au/blog/tag/annual-brand-health-report) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 27 Mar 2026 #### [Maximum Differential Analysis: Identifying Real Purchase Drivers](https://info.brandhealth.com.au/blog/maximum-differential-analysis-identifying-real-purchase-drivers) Ask a group of buyers to rate how important ten different attributes are on a scale of one to ten, and you will almost certainly get [Read More](https://info.brandhealth.com.au/blog/maximum-differential-analysis-identifying-real-purchase-drivers) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Research Methodology](https://info.brandhealth.com.au/blog/tag/research-methodology) [MaxDiff](https://info.brandhealth.com.au/blog/tag/maxdiff) [Best-Worst Scaling](https://info.brandhealth.com.au/blog/tag/best-worst-scaling) [Purchase Drivers](https://info.brandhealth.com.au/blog/tag/purchase-drivers) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 1 Feb 2024 #### [Crafting Effective Research Objectives for Impactful Brand Studies](https://info.brandhealth.com.au/blog/crafting-effective-research-objectives-for-impactful-brand-studies) " In the realm of brand research, the phrase “Well begun is half done” couldn’t be truer. Before you send out your first survey [Read More](https://info.brandhealth.com.au/blog/crafting-effective-research-objectives-for-impactful-brand-studies) [Brand Research Objectives](https://info.brandhealth.com.au/blog/tag/brand-research-objectives) [Research Methodology](https://info.brandhealth.com.au/blog/tag/research-methodology) [Business Strategy Alignment](https://info.brandhealth.com.au/blog/tag/business-strategy-alignment) [All posts](https://info.brandhealth.com.au/blog/all) **[![logo](https://info.brandhealth.com.au/hubfs/Brand-health-white-logo.png)](https://brandhealth.com.au/)** **/ about** - ![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Expert-led brand research and tracking solutions that deliver actionable insights and measurable results for marketing leaders. **/ Solutions** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Brand Tracking](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Market Research](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Competitor Analysis](https://brandhealth.com.au/brand-research-solutions/) **/ Resources** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Case Studies](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Blog](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Guides](https://info.brandhealth.com.au/blog) **/ Reach us** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Phone : 1800 716 752](tel:1800%20716%20752) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Email : hello@brandhealth.com.au](mailto:hello@brandhealth.com.au) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Address : 443 King Street West Melbourne, VIC](https://www.google.com/maps/place/Brand+Health/@-37.809798,144.952257,10z/data=!4m6!3m5!1s0x6ad65d3a15995439:0xbf29aec8db09d19d!8m2!3d-37.8097977!4d144.9522571!16s%2Fg%2F11rsq_dq6d?hl=en-US&entry=ttu&g_ep=EgoyMDI1MDMxOC4wIKXMDSoASAFQAw%3D%3D) **/ Follow us** - - ![health-wave-image](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/track.png) Smarter Brand Decisions .. ❝backed❞ by data Brand Health Australia Make Smarter Brand Decisions with Data-Driven Insights from "Brand Health" - Australia. {{ footer\_js() }} {{ js\_integration\_body\_end() }} / Subscribe ### The Brand Health briefing One email a month on brand growth, risk and competitive movement, written for senior marketers. 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