brand equity

Shopper experiencing regret at over spending during the Black Friday sales

 • 1 Dec 2025

Black Friday's Dirty Secret: Fines, Regret and the Race to the Bottom

$6.8 billion. That's what Australians spent over the Black Friday weekend, according to the Australian Retailers Association and Roy Read More

brand research brand equity Black Friday Australia pricing strategy discount strategy
What is brand equity and how to measure it?

 • 6 Jul 2022

What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can Read More

brand equity Measuring Brand Equity Brand Loyalty and Awareness