brand health measurement framework

Blueprint-style illustration showing a 2026 brand planning framework, with brand strategy at the centre and connected elements including target audience, market research, positioning, messaging, digital marketing, tactics, growth, and ROI metrics.

 • 9 Jan 2026

The 2026 Brand Planning Blueprint: What Australian Marketers Need to Know Now

Australian marketing leaders face a fundamentally different strategic landscape in 2026 than they navigated just two years ago. Read More

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Horses finishing Melbourne Cup race at Flemington Racecourse, illustrating brand stamina and competitive strategy for Australian marketers planning Q4 campaigns

 • 10 Nov 2025

Why Smart Brands Think Like Melbourne Cup Trainers All Year Long

Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching Read More

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