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Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Group customers based on distinguishing characteristics, identify and target high value audiences.

Track core advertising metrics and measure the impact and performance of ads with your target audience.

Visual reports that bring the insights to life. User friendly and intuitive dashboards.

Get the latest information, thoughts and teachings on brand insights.

Get access to free ebooks and templates to help you grow.

Hear from companies that use Brand Health tracking to grow their brand

Tools we use to help with the research process

Discover everything you need to know about Brand Research.

Emotional Branding

Brand Health

• 22 Feb 2025

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More

marketing strategy brand research Emotional Branding

Brand Health

• 19 Mar 2024

In the vast ocean of brands vying for attention in today’s market, those that manage to forge a deep, emotional connection with their Read More

brand loyalty consumer psychology Emotional Branding