brand elasticity

CFO and CMO in a Sydney boardroom reviewing a dashboard with Share of Search, Perceived Value, and LTV:CAC for H2 planning.

 • 13 Feb 2026

The Brand Metrics Your CFO Actually Wants to See Before Approving H2 Plans

Here's the truth about most brand health tracking, it produces numbers that marketing teams find interesting but finance teams find Read More

perceived value metrics CFO brand metrics brand health ROI pricing power Australia brand elasticity