brand search lift

AFL stadium at night with fireworks; marketers track branded search lift and other metrics on phone and laptop.

 • 20 Feb 2026

What the Super Bowl Teaches Aussie CMOs About Measuring Fame

Every February, the marketing world obsesses over Super Bowl advertising. Which spots will break through? Which brands will waste Read More

fame effects AFL NRL campaign measurement Super Bowl marketing measurement tentpole ROI Australia brand search lift