festival activation ROI

Families celebrate Lunar New Year in Sydney’s Chinatown under red lanterns with lion dancers and red envelopes.

 • 6 Feb 2026

Your Best Customers Celebrate Lunar New Year. Do You Know How to Reach Them?

There's a growth engine sitting right in front of Australian marketers, and most are barely tapping it. Read More

Lunar New Year marketing Australia festival activation ROI Chinese New Year retail multicultural marketing CALD brand tracking