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Brand Tracking

Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Market Segmentation

Group customers based on distinguishing characteristics, identify and target high value audiences.

Advertising Effectiveness

Track core advertising metrics and measure the impact and performance of ads with your target audience.

Reporting_Example

Reporting Insights

Visual reports that bring the insights to life. User friendly and intuitive dashboards.

Articles

Get the latest information, thoughts and teachings on brand insights.

Guides

Get access to free ebooks and templates to help you grow.

Case Studies

Hear from companies that use Brand Health tracking to grow their brand

Tools

Tools we use to help with the research process

FEATURED – Ultimate Guide to Brand Tracking

Discover everything you need to know about Brand Research.

consumer behaviour

Elevate Your Ads: Key Strategies for Research Success

Brand Health

• 12 Feb 2024

Elevate Your Ads: Key Strategies for Research Success

In the dynamic landscape of modern marketing, advertising research stands as a cornerstone of successful campaigns, offering Read More

consumer behaviour marketing strategy Advertising Research

Brand Health

• 16 Nov 2023

The Role of Consumer Psychology in Brand Research

In the vast and ever-changing landscape of brand research, one element remains a constant focus: the consumer. Understanding consumer Read More

consumer behaviour Psychological Insights Brand Strategy

Brand Health

• 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

brand salience consumer behaviour brand awareness