--- title: Blog - Brand Health | consumer behaviour description: "consumer behaviour | #1 Brand Tracking agency in Australia" --- **[![logo](https://info.brandhealth.com.au/hubfs/Imported%20images/Layer_1%20(1).png%3Fwidth=390%26height=50%26name=Layer_1%20(1).png)](https://brandhealth.com.au/)** - [Solutions](https://brandhealth.com.au/brand-research-solutions/) - [Pricing](https://brandhealth.com.au/brand-research-pricing/) - [Resources](https://info.brandhealth.com.au/) - [Contact](https://brandhealth.com.au/contact-brand-research-experts/) - [Login](https://app.brandhealth.com.au/user/login/) ![arrow-right](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/arrow-curve-right.svg) [Book A Free Consultation](https://brandhealth.com.au/free-consultation/) # consumer behaviour [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 22 May 2026 #### [Trade-Down Patterns: The Mechanism Most Trackers Miss](https://info.brandhealth.com.au/blog/trade-down-patterns-the-mechanism-most-trackers-miss) Cost-of-living pressure does not just reduce category spend. It restructures it. Most brand trackers report the result and miss the [Read More](https://info.brandhealth.com.au/blog/trade-down-patterns-the-mechanism-most-trackers-miss) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [brand health metrics](https://info.brandhealth.com.au/blog/tag/brand-health-metrics) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Customer Insights](https://info.brandhealth.com.au/blog/tag/customer-insights) [BrandResearch](https://info.brandhealth.com.au/blog/tag/brandresearch) [pricing strategy](https://info.brandhealth.com.au/blog/tag/pricing-strategy) [Customer Segmentation](https://info.brandhealth.com.au/blog/tag/customer-segmentation) [Consumer Price Sensitivity](https://info.brandhealth.com.au/blog/tag/consumer-price-sensitivity) [Trade-Down Patterns](https://info.brandhealth.com.au/blog/tag/trade-down-patterns) [Cost of Living](https://info.brandhealth.com.au/blog/tag/cost-of-living) [Private Label](https://info.brandhealth.com.au/blog/tag/private-label) [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 1 May 2026 #### [Trust Penalty: The Brand Cost of Misleading Pricing](https://info.brandhealth.com.au/blog/trust-penalty-the-brand-cost-of-misleading-pricing) The brands at the centre of the supermarket discount cases are paying a regulatory cost. The bigger cost is the one that does not show [Read More](https://info.brandhealth.com.au/blog/trust-penalty-the-brand-cost-of-misleading-pricing) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Customer Insights](https://info.brandhealth.com.au/blog/tag/customer-insights) [BrandResearch](https://info.brandhealth.com.au/blog/tag/brandresearch) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [pricing strategy](https://info.brandhealth.com.au/blog/tag/pricing-strategy) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [brand measurement](https://info.brandhealth.com.au/blog/tag/brand-measurement) [Consumer Price Sensitivity](https://info.brandhealth.com.au/blog/tag/consumer-price-sensitivity) [ACCC](https://info.brandhealth.com.au/blog/tag/accc) [Trust Penalty](https://info.brandhealth.com.au/blog/tag/trust-penalty) [Pricing Communication](https://info.brandhealth.com.au/blog/tag/pricing-communication) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 10 Apr 2026 #### [Segment Drift: What Nike’s Running Challenge Reveals About Changing Customer Priorities](https://info.brandhealth.com.au/blog/segment-drift-what-nikes-running-challenge-reveals-about-changing-customer-priorities) Why strong brands lose relevance in specific segments before overall brand health metrics decline. [Read More](https://info.brandhealth.com.au/blog/segment-drift-what-nikes-running-challenge-reveals-about-changing-customer-priorities) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [brand positioning](https://info.brandhealth.com.au/blog/tag/brand-positioning) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Customer Segmentation](https://info.brandhealth.com.au/blog/tag/customer-segmentation) [Nike](https://info.brandhealth.com.au/blog/tag/nike) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 12 Feb 2024 #### [Elevate Your Ads: Key Strategies for Research Success](https://info.brandhealth.com.au/blog/elevate-your-ads-key-strategies-for-research-success) In the dynamic landscape of modern marketing, advertising research stands as a cornerstone of successful campaigns, offering [Read More](https://info.brandhealth.com.au/blog/elevate-your-ads-key-strategies-for-research-success) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [marketing strategy](https://info.brandhealth.com.au/blog/tag/marketing-strategy) [Advertising Research](https://info.brandhealth.com.au/blog/tag/advertising-research) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 16 Nov 2023 #### [The Role of Consumer Psychology in Brand Research](https://info.brandhealth.com.au/blog/the-role-of-consumer-psychology-in-brand-research) In the vast and ever-changing landscape of brand research, one element remains a constant focus: the consumer. Understanding consumer [Read More](https://info.brandhealth.com.au/blog/the-role-of-consumer-psychology-in-brand-research) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [Psychological Insights](https://info.brandhealth.com.au/blog/tag/psychological-insights) [Brand Strategy](https://info.brandhealth.com.au/blog/tag/brand-strategy) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 31 May 2022 #### [Brand Salience vs. Brand Awareness: What’s the difference?](https://info.brandhealth.com.au/blog/brand-salience-vs-brand-awareness) All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing [Read More](https://info.brandhealth.com.au/blog/brand-salience-vs-brand-awareness) [brand salience](https://info.brandhealth.com.au/blog/tag/brand-salience) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [brand awareness](https://info.brandhealth.com.au/blog/tag/brand-awareness) [All posts](https://info.brandhealth.com.au/blog/all) **[![logo](https://info.brandhealth.com.au/hubfs/Brand-health-white-logo.png)](https://brandhealth.com.au/)** **/ about** - ![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Expert-led brand research and tracking solutions that deliver actionable insights and measurable results for marketing leaders. **/ Solutions** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Brand Tracking](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Market Research](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Competitor Analysis](https://brandhealth.com.au/brand-research-solutions/) **/ Resources** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Case Studies](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Blog](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Guides](https://info.brandhealth.com.au/blog) **/ Reach us** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Phone : 1800 716 752](tel:1800%20716%20752) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Email : hello@brandhealth.com.au](mailto:hello@brandhealth.com.au) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Address : 443 King Street West Melbourne, VIC](https://www.google.com/maps/place/Brand+Health/@-37.809798,144.952257,10z/data=!4m6!3m5!1s0x6ad65d3a15995439:0xbf29aec8db09d19d!8m2!3d-37.8097977!4d144.9522571!16s%2Fg%2F11rsq_dq6d?hl=en-US&entry=ttu&g_ep=EgoyMDI1MDMxOC4wIKXMDSoASAFQAw%3D%3D) **/ Follow us** - - ![health-wave-image](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/track.png) Smarter Brand Decisions .. ❝backed❞ by data Brand Health Australia Make Smarter Brand Decisions with Data-Driven Insights from "Brand Health" - Australia. {{ footer\_js() }} {{ js\_integration\_body\_end() }} / Subscribe ### The Brand Health briefing One email a month on brand growth, risk and competitive movement, written for senior marketers. 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