consumer behaviour

Mid-elevated photograph of a supermarket trolley split visually into two halves, with branded grocery products on one side and stark white-label private-label equivalents on the other, and a shopper's hand hovering mid-decision between the two, suggesting trade-down behaviour at the moment of category choice.

 • 22 May 2026

Trade-Down Patterns: The Mechanism Most Trackers Miss

Cost-of-living pressure does not just reduce category spend. It restructures it. Most brand trackers report the result and miss the Read More

consumer behaviour brand health metrics brand tracking Consumer Insights Market Segmentation Customer Insights BrandResearch pricing strategy Customer Segmentation Consumer Price Sensitivity Trade-Down Patterns Cost of Living Private Label
Close-up photograph of two hands peeling back a worn yellow

 • 1 May 2026

Trust Penalty: The Brand Cost of Misleading Pricing

The brands at the centre of the supermarket discount cases are paying a regulatory cost. The bigger cost is the one that does not show Read More

consumer behaviour brand tracking Customer Insights BrandResearch Brand Health Measurement pricing strategy strategic brand measurement brand measurement Consumer Price Sensitivity ACCC Trust Penalty Pricing Communication
Two runners approach a fork in the road between forest trail and mountain highway, with Nike, Hoka, and On Running logos above, illustrating shifting brand preference and segment competition in the running shoe market.

 • 10 Apr 2026

Segment Drift: What Nike’s Running Challenge Reveals About Changing Customer Priorities

Why strong brands lose relevance in specific segments before overall brand health metrics decline. Read More

consumer behaviour brand tracking brand positioning Market Segmentation Customer Segmentation Nike
Elevate Your Ads: Key Strategies for Research Success

 • 12 Feb 2024

Elevate Your Ads: Key Strategies for Research Success

In the dynamic landscape of modern marketing, advertising research stands as a cornerstone of successful campaigns, offering Read More

consumer behaviour marketing strategy Advertising Research
The Role of Consumer Psychology in Brand Research

 • 16 Nov 2023

The Role of Consumer Psychology in Brand Research

In the vast and ever-changing landscape of brand research, one element remains a constant focus: the consumer. Understanding consumer Read More

consumer behaviour Psychological Insights Brand Strategy
Brand Salience vs. Brand Awareness: What’s the difference?

 • 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

brand salience consumer behaviour brand awareness