Consumer Loyalty

 • 22 Jun 2025

Brand Fans: How Brand Advocacy and Emotional Branding Drive Consumer Loyalty in Australia

In today’s hyper-connected market, a brand’s most powerful asset isn’t its advertising budget – it’s its brand fans. These are the Read More

 • 27 Mar 2024

Navigating Brand Health: From Consideration to Loyalty

In the ever-evolving landscape of brand management, understanding and monitoring brand health is paramount. Brand health encompasses Read More