strategic brand measurement

A bird’s-eye view of a city shaken by seismic change, symbolising market disruption and the need for brands to reset their baseline.

 • 23 Jan 2026

Setting Your 2026 Brand Health Baseline: Why This Year Matters More Than Most

Not every year is equally important for establishing brand measurement baselines. Most years represent incremental evolution. A few Read More

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Leading Australian CMOs use brand health insights for positioning, campaigns, and budgets.

 • 16 Jan 2026

From Data to Decisions: How to Actually Use Brand Research in 2026

Australian marketers invest tens of thousands of dollars in comprehensive brand health research, receive a detailed deck full of Read More

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Horses finishing Melbourne Cup race at Flemington Racecourse, illustrating brand stamina and competitive strategy for Australian marketers planning Q4 campaigns

 • 10 Nov 2025

Why Smart Brands Think Like Melbourne Cup Trainers All Year Long

Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching Read More

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