Brand Distinctiveness vs Price Competition

Digital illustration of multiple red Black Friday sale signs with bold 'SALE 30% OFF' text, contrasted by one distinctive green sign in the centre, symbolising how CMOs can build brand distinctiveness to stand out in discount-heavy promotional clutter during peak retail season.

 • 4 Sep 2025

Why Discounts Are Killing Your Brand (and How to Survive Black Friday)

It's September in Melbourne, and Sarah, CMO of a leading Australian homewares brand, stares at her calendar. Click Frenzy looms in Read More

Black Friday Marketing Strategy Australia Brand Distinctiveness vs Price Competition CMO Promotional Planning Guide