Consumer Insights

Senior marketing executives know that a brand refresh – updating elements like the logo, packaging, and messaging – can reinvigorate a Read More

Brand health refers to the overall strength of your brand’s presence and reputation in the market – it encompasses how well your brand Read More

On a rainy Melbourne morning, two cafés open their doors on Collins Street. Both serve a flawless flat white for the same price. Yet Read More

Thursday 8:00 AM, Sydney. The marketing team at a top Australian retailer huddles around the latest brand health dashboard. Eyes widen Read More

Australia’s vibrant and fiercely competitive food industry requires more than great taste, it demands brands deeply understand and Read More

For generations, Darrell Lea held a sweet place in the hearts of Australians. From iconic liquorice to classic chocolate treats, the Read More