Consumer Insights

 • 16 Jun 2025

How to Effectively Measure and Maximise Brand Health: A Comprehensive Guide for Marketers

Brand health refers to the overall strength of your brand’s presence and reputation in the market – it encompasses how well your brand Read More

 • 11 Jun 2025

Beyond Reason: The Strategic Power of Emotional Connection in Branding

On a rainy Melbourne morning, two cafés open their doors on Collins Street. Both serve a flawless flat white for the same price. Yet Read More

 • 6 Jun 2025

Turning Competitor Insights Into Brand Growth: Lessons From Australian Brands

Thursday 8:00 AM, Sydney. The marketing team at a top Australian retailer huddles around the latest brand health dashboard. Eyes widen Read More

 • 30 May 2025

Scaling Up Smart: How Guzman y Gomez Harnessed Local Brand Insights to Dominate Nationally

Australia’s vibrant and fiercely competitive food industry requires more than great taste, it demands brands deeply understand and Read More

 • 1 Apr 2025

Sweet Comeback: How Consumer Insights Helped Darrell Lea Rediscover Its Magic

For generations, Darrell Lea held a sweet place in the hearts of Australians. From iconic liquorice to classic chocolate treats, the Read More

 • 15 Jan 2025

How Zoom Evolved from a B2B Powerhouse to a Household Staple

Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliable Read More