--- title: Blog - Brand Health | Marketing Strategies description: "Marketing Strategies | #1 Brand Tracking agency in Australia" --- **[![logo](https://info.brandhealth.com.au/hubfs/Imported%20images/Layer_1%20(1).png%3Fwidth=390%26height=50%26name=Layer_1%20(1).png)](https://brandhealth.com.au/)** - [Solutions](https://brandhealth.com.au/brand-research-solutions/) - [Pricing](https://brandhealth.com.au/brand-research-pricing/) - [Resources](https://info.brandhealth.com.au/) - [Contact](https://brandhealth.com.au/contact-brand-research-experts/) - [Login](https://app.brandhealth.com.au/user/login/) ![arrow-right](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/arrow-curve-right.svg) [Book A Free Consultation](https://brandhealth.com.au/free-consultation/) # Marketing Strategies [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 12 Jun 2026 #### [When AI Answers First: Brand Choice in the Zero-Click Era](https://info.brandhealth.com.au/blog/when-ai-answers-first-brand-choice-in-the-zero-click-era) A growing share of brand consideration now forms inside an AI answer the customer never leaves. The teams optimising for clicks are [Read More](https://info.brandhealth.com.au/blog/when-ai-answers-first-brand-choice-in-the-zero-click-era) [brand health metrics](https://info.brandhealth.com.au/blog/tag/brand-health-metrics) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Marketing Strategies](https://info.brandhealth.com.au/blog/tag/marketing-strategies) [Marketing ROI](https://info.brandhealth.com.au/blog/tag/marketing-roi) [Brand Strategy](https://info.brandhealth.com.au/blog/tag/brand-strategy) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [Defensive Visibility](https://info.brandhealth.com.au/blog/tag/defensive-visibility) [Trust Penalty](https://info.brandhealth.com.au/blog/tag/trust-penalty) [AI and Brand Measurement](https://info.brandhealth.com.au/blog/tag/ai-and-brand-measurement) [Zero-Click Search](https://info.brandhealth.com.au/blog/tag/zero-click-search) [Marketing Measurement](https://info.brandhealth.com.au/blog/tag/marketing-measurement) [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 8 May 2026 #### [Defensive Visibility: Reading the Budget Through Brand Metrics](https://info.brandhealth.com.au/blog/defensive-visibility-reading-the-budget-through-brand-metrics) The federal budget reshapes consumer demand within weeks. Marketing teams that wait for the effect to show up in commercial outcomes [Read More](https://info.brandhealth.com.au/blog/defensive-visibility-reading-the-budget-through-brand-metrics) [marketing strategy](https://info.brandhealth.com.au/blog/tag/marketing-strategy) [brand health metrics](https://info.brandhealth.com.au/blog/tag/brand-health-metrics) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Marketing Strategies](https://info.brandhealth.com.au/blog/tag/marketing-strategies) [Marketing ROI](https://info.brandhealth.com.au/blog/tag/marketing-roi) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [Marketing planning 2026](https://info.brandhealth.com.au/blog/tag/marketing-planning-2026) [Marketing Forecasting](https://info.brandhealth.com.au/blog/tag/marketing-forecasting) [Demand Planning](https://info.brandhealth.com.au/blog/tag/demand-planning) [Budget Allocation](https://info.brandhealth.com.au/blog/tag/budget-allocation) [Defensive Visibility](https://info.brandhealth.com.au/blog/tag/defensive-visibility) [Federal Budget](https://info.brandhealth.com.au/blog/tag/federal-budget) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 3 Nov 2022 #### [How Brand Awareness Affects Buying Decisions](https://info.brandhealth.com.au/blog/how-brand-awareness-affects-buying-decisions) Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer [Read More](https://info.brandhealth.com.au/blog/how-brand-awareness-affects-buying-decisions) [brand awareness](https://info.brandhealth.com.au/blog/tag/brand-awareness) [consumer decision making](https://info.brandhealth.com.au/blog/tag/consumer-decision-making) [Marketing Strategies](https://info.brandhealth.com.au/blog/tag/marketing-strategies) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 22 Jun 2022 #### [How To Measure Brand Awareness - The Ultimate Guide](https://info.brandhealth.com.au/blog/how-to-measure-brand-awareness-the-ultimate-guide) The importance of brand awareness cannot be understated. It can impact a consumer’s purchase decisions and if a consumer is aware of a [Read More](https://info.brandhealth.com.au/blog/how-to-measure-brand-awareness-the-ultimate-guide) [brand awareness measurement](https://info.brandhealth.com.au/blog/tag/brand-awareness-measurement) [Marketing Strategies](https://info.brandhealth.com.au/blog/tag/marketing-strategies) [Brand Equity and Loyalty](https://info.brandhealth.com.au/blog/tag/brand-equity-and-loyalty) [All posts](https://info.brandhealth.com.au/blog/all) **[![logo](https://info.brandhealth.com.au/hubfs/Brand-health-white-logo.png)](https://brandhealth.com.au/)** **/ about** - ![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Expert-led brand research and tracking solutions that deliver actionable insights and measurable results for marketing leaders. **/ Solutions** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Brand Tracking](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Market Research](https://brandhealth.com.au/brand-research-solutions/) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Competitor Analysis](https://brandhealth.com.au/brand-research-solutions/) **/ Resources** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Case Studies](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Blog](https://info.brandhealth.com.au/blog) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Guides](https://info.brandhealth.com.au/blog) **/ Reach us** - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Phone : 1800 716 752](tel:1800%20716%20752) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Email : hello@brandhealth.com.au](mailto:hello@brandhealth.com.au) - [![arrow-icon](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/chevron.svg) Address : 443 King Street West Melbourne, VIC](https://www.google.com/maps/place/Brand+Health/@-37.809798,144.952257,10z/data=!4m6!3m5!1s0x6ad65d3a15995439:0xbf29aec8db09d19d!8m2!3d-37.8097977!4d144.9522571!16s%2Fg%2F11rsq_dq6d?hl=en-US&entry=ttu&g_ep=EgoyMDI1MDMxOC4wIKXMDSoASAFQAw%3D%3D) **/ Follow us** - - ![health-wave-image](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/track.png) Smarter Brand Decisions .. ❝backed❞ by data Brand Health Australia Make Smarter Brand Decisions with Data-Driven Insights from "Brand Health" - Australia. {{ footer\_js() }} {{ js\_integration\_body\_end() }} / Subscribe ### The Brand Health briefing One email a month on brand growth, risk and competitive movement, written for senior marketers. 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