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Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Group customers based on distinguishing characteristics, identify and target high value audiences.

Track core advertising metrics and measure the impact and performance of ads with your target audience.

Visual reports that bring the insights to life. User friendly and intuitive dashboards.

Get the latest information, thoughts and teachings on brand insights.

Get access to free ebooks and templates to help you grow.

Hear from companies that use Brand Health tracking to grow their brand

Tools we use to help with the research process

Discover everything you need to know about Brand Research.

Marketing Strategies

Brand Health

• 3 Nov 2022

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

brand awareness consumer decision making Marketing Strategies

Brand Health

• 22 Jun 2022

The importance of brand awareness cannot be understated. It can impact a consumer’s purchase decisions and if a consumer is aware of a Read More

brand awareness measurement Marketing Strategies Brand Equity and Loyalty