Marketing Strategies

Over-the-shoulder photograph of a person holding a smartphone where an AI assistant, asked which coffee machine to buy, recommends one option over several alternatives, suggesting brand choice now forms inside an AI answer the customer never leaves.

 • 12 Jun 2026

When AI Answers First: Brand Choice in the Zero-Click Era

A growing share of brand consideration now forms inside an AI answer the customer never leaves. The teams optimising for clicks are Read More

brand health metrics brand tracking Consumer Insights Marketing Strategies Marketing ROI Brand Strategy Brand Health Measurement strategic brand measurement Defensive Visibility Trust Penalty AI and Brand Measurement Zero-Click Search Marketing Measurement
Top-down photograph of an Australian marketing leader's desk showing the Federal Budget papers opened beside a tablet displaying a brand health dashboard with segment-level charts, suggesting the work of translating macro signals into category-level decisions.

 • 8 May 2026

Defensive Visibility: Reading the Budget Through Brand Metrics

The federal budget reshapes consumer demand within weeks. Marketing teams that wait for the effect to show up in commercial outcomes Read More

marketing strategy brand health metrics Consumer Insights Marketing Strategies Marketing ROI Brand Health Measurement strategic brand measurement Marketing planning 2026 Marketing Forecasting Demand Planning Budget Allocation Defensive Visibility Federal Budget
How Brand Awareness Affects Buying Decisions

 • 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

brand awareness consumer decision making Marketing Strategies
How To Measure Brand Awareness - The Ultimate Guide

 • 22 Jun 2022

How To Measure Brand Awareness - The Ultimate Guide

The importance of brand awareness cannot be understated. It can impact a consumer’s purchase decisions and if a consumer is aware of a Read More

brand awareness measurement Marketing Strategies Brand Equity and Loyalty
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