brand measurement

Close-up photograph of a hand holding a smartphone whose vivid electric-blue screen, the only bright element in a dark frame, shows a

 • 3 Jul 2026

Trust, Interrupted: What Optus Reveals About Recovery

Why a brand can be operationally repaired and commercially still bleeding, and how to read the gap between the two. Read More

brand tracking brand measurement Trust Penalty Switching Window Commercial Measurement Recovery Lag
Close-up photograph of two hands peeling back a worn yellow

 • 1 May 2026

Trust Penalty: The Brand Cost of Misleading Pricing

The brands at the centre of the supermarket discount cases are paying a regulatory cost. The bigger cost is the one that does not show Read More

consumer behaviour brand tracking Customer Insights BrandResearch Brand Health Measurement pricing strategy strategic brand measurement brand measurement Consumer Price Sensitivity ACCC Trust Penalty Pricing Communication
Close-up photograph of a hand holding a yellow retail-style price tag labelled “Brand Awareness” and “Favourability” on a supermarket shelf, suggesting these metrics are treated like discounted commodities in low-engagement categories.

 • 20 Mar 2026

Why Brand Tracking Fails in Low-Engagement Categories (and How to Fix It)

Some categories have a structural problem that makes standard brand tracking almost useless, most customers never actively chose the Read More

brand tracking brand measurement Low-Engagement Categories Customer Inertia
Photograph of a wooden signpost at a forked path with red “Switch” and green “Stay” arrows, while two people walk in opposite directions in the background, symbolising customer switching risk.

 • 13 Mar 2026

How to Identify Customer Switching Risk Before It Shows Up in Your Churn Data

Customer churn rarely arrives without warning. Switching intent builds over weeks or months, shaped by accumulating experiences, Read More

brand tracking brand measurement Customer Switching Risk Customer Retention
Horses finishing Melbourne Cup race at Flemington Racecourse, illustrating brand stamina and competitive strategy for Australian marketers planning Q4 campaigns

 • 10 Nov 2025

Why Smart Brands Think Like Melbourne Cup Trainers All Year Long

Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching Read More

Market Segmentation Melbourne Cup marketing annual brand research brand health study strategic brand measurement comprehensive brand audit brand positioning studies consumer insights Australia MaxDiff analysis marketing brand stamina marketing strategy Australia brand measurement annual vs continuous tracking brand research ROI brand asset performance brand health measurement framework marketing effectiveness research