marketing strategy

When a luxury automaker’s CEO nonchalantly admitted he was fine with losing 85% of existing customers in pursuit of an edgy new image, Read More

In early April 2025, President Donald Trump announced significant tariffs impacting imports from several countries, including Read More

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More

Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliable Read More

Marketing leaders face a complex and ever-evolving landscape. The pressure to understand your brand’s market position, navigate Read More

In the dynamic landscape of modern marketing, advertising research stands as a cornerstone of successful campaigns, offering Read More