Year-on-year brand tracking

A bird’s-eye view of a city shaken by seismic change, symbolising market disruption and the need for brands to reset their baseline.

 • 23 Jan 2026

Setting Your 2026 Brand Health Baseline: Why This Year Matters More Than Most

Not every year is equally important for establishing brand measurement baselines. Most years represent incremental evolution. A few Read More

strategic brand measurement Year-on-year brand tracking Brand research baseline Brand health baseline 2026 Brand measurement framework Competitive benchmarking Australia