Brand Health Tracking

Canva brand strategy case study: Australian startup success story and brand health tracking insights

 • 9 Oct 2025

How Canva Went From Perth Startup to Australia's Second Most Valuable Brand

Back in Perth, Melanie Perkins was watching university students wrestle with design software that seemed deliberately complicated. Read More

brand awareness metrics Brand Health Tracking Canva brand strategy Australian brand success freemium model strategy customer advocacy
Photograph of three passenger car tyres standing upright in front of an open road.

 • 7 Nov 2024

Bridgestone Customer Retention: What the Benefits Program Shows, and What It Doesn't

A loyalty program built on purchase data kept Bridgestone close to customers between tyre purchases. The headline figures are real, Read More

Brand Health Tracking Customer Retention Strategy Brand Loyalty Metrics
{{ footer_js() }} {{ js_integration_body_end() }}
/ Subscribe

The Brand Health briefing

One email a month on brand growth, risk and competitive movement, written for senior marketers. No spam, unsubscribe any time.