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Two runners approach a fork in the road between forest trail and mountain highway, with Nike, Hoka, and On Running logos above, illustrating shifting brand preference and segment competition in the running shoe market.

 • 10 Apr 2026

Segment Drift: What Nike’s Running Challenge Reveals About Changing Customer Priorities

Why strong brands lose relevance in specific segments before overall brand health metrics decline. Read More

consumer behaviour brand tracking brand positioning Market Segmentation Customer Segmentation Nike
Netflix logo on a dark background with financial chart lines, arrows, and dollar symbol illustrating pricing trends and consumer price sensitivity in the streaming market.

 • 3 Apr 2026

Elasticity Signals: What Netflix Reveals About Hidden Price Sensitivity

How behavioural data reveals pricing vulnerability before revenue declines. Read More

brand tracking pricing strategy Price Elasticity Customer Segmentation Netflix Consumer Price Sensitivity
Close-up photograph of a hand marking a printed survey sheet with “More Important” and “Less Important” columns, illustrating forced trade-offs in attribute prioritisation.

 • 27 Mar 2026

Maximum Differential Analysis: Identifying Real Purchase Drivers

Ask a group of buyers to rate how important ten different attributes are on a scale of one to ten, and you will almost certainly get Read More

brand tracking Research Methodology MaxDiff Best-Worst Scaling Purchase Drivers
Close-up photograph of a hand holding a yellow retail-style price tag labelled “Brand Awareness” and “Favourability” on a supermarket shelf, suggesting these metrics are treated like discounted commodities in low-engagement categories.

 • 20 Mar 2026

Why Brand Tracking Fails in Low-Engagement Categories (and How to Fix It)

Some categories have a structural problem that makes standard brand tracking almost useless, most customers never actively chose the Read More

brand tracking brand measurement Low-Engagement Categories Customer Inertia
Photograph of a wooden signpost at a forked path with red “Switch” and green “Stay” arrows, while two people walk in opposite directions in the background, symbolising customer switching risk.

 • 13 Mar 2026

How to Identify Customer Switching Risk Before It Shows Up in Your Churn Data

Customer churn rarely arrives without warning. Switching intent builds over weeks or months, shaped by accumulating experiences, Read More

brand tracking brand measurement Customer Switching Risk Customer Retention
Close-up photograph of a magnifying glass resting on printed financial charts with rising bar and line graphs, set on a wooden desk beside stacked books and a graduation cap, with an Australian flag and blurred university campus in the background.

 • 6 Mar 2026

How Brand Tracking Can Predict University Enrolment Risk

Most Australian universities run some form of brand tracking. They measure awareness, favourability, and consideration among Read More

brand tracking Marketing ROI Higher Education Enrolment Risk