Consumer Insights marketing strategy brand tracking BrandResearch Brand Strategy Brand Health Measurement Emotional Branding market research Data-Driven Marketing brand awareness brand research consumer behaviour #BrandStrategy Black Friday Australia Brand Health Tracking Brand Loyalty Metrics Brand Refresh Brand Tracking ROI BrandTracking Consumer Loyalty Customer Insights CustomerInsights Market Segmentation Marketing Innovation Marketing Strategies MarketingInsights annual brand research annual vs continuous tracking brand awareness measurement brand equity brand health measurement framework brand health metrics brand loyalty brand positioning brand research ROI consumer decision making consumer psychology pricing strategy strategic brand measurement survey design #Authenticity #BrandArchitecture #BrandClarity #BrandExpansion #BrandIdentity #BrandPurpose #BrandSuccessStories #CMO #LocalInsights AI Marketing Strategy See all
A bird’s-eye view of a city shaken by seismic change, symbolising market disruption and the need for brands to reset their baseline.

 • 23 Jan 2026

Setting Your 2026 Brand Health Baseline: Why This Year Matters More Than Most

Not every year is equally important for establishing brand measurement baselines. Most years represent incremental evolution. A few Read More

strategic brand measurement Year-on-year brand tracking Brand research baseline Brand health baseline 2026 Brand measurement framework Competitive benchmarking Australia
Leading Australian CMOs use brand health insights for positioning, campaigns, and budgets.

 • 16 Jan 2026

From Data to Decisions: How to Actually Use Brand Research in 2026

Australian marketers invest tens of thousands of dollars in comprehensive brand health research, receive a detailed deck full of Read More

strategic brand measurement brand research ROI How to use brand research Brand health insights application Marketing strategy decisions Campaign development brand data
Blueprint-style illustration showing a 2026 brand planning framework, with brand strategy at the centre and connected elements including target audience, market research, positioning, messaging, digital marketing, tactics, growth, and ROI metrics.

 • 9 Jan 2026

The 2026 Brand Planning Blueprint: What Australian Marketers Need to Know Now

Australian marketing leaders face a fundamentally different strategic landscape in 2026 than they navigated just two years ago. Read More

brand health measurement framework Brand planning 2026 Australian brand strategy Marketing planning 2026 Consumer behaviour Australia 2026 Brand research priorities
Confident female chief marketing officer in a modern office setting, representing strategic leadership, data-driven decision making, and brand performance.

 • 2 Jan 2026

The Quiet January Move That Sets CMOs Up for the Year

January represents a unique window of opportunity for Australian marketing leaders. While many businesses are still dusting off their Read More

Commission brand health study CMO brand research strategy Marketing research timing Brand strategy 2026 Brand research January 2026 Brand health research Australia
A research brief that will get budget approval

 • 8 Dec 2025

The Research Brief That Gets Budget Approved

Somewhere right now, a marketing director is trying to get research budget approved. They're sitting across from a CFO who's already Read More

brand research business case justify research investment research budget approval research brief template market research ROI get research approved
Shredding market research reports because they are based on bad survey respondents.

 • 5 Dec 2025

That Research You Paid For? It Might Be Garbage

You can have the perfect questionnaire. Expertly crafted questions, validated scales, flawless survey logic. None of it matters if Read More

research panel quality brand research Australia data quality market research survey sampling market research sample quality