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AFL stadium at night with fireworks; marketers track branded search lift and other metrics on phone and laptop.

 • 20 Feb 2026

What the Super Bowl Teaches Aussie CMOs About Measuring Fame

Every February, the marketing world obsesses over Super Bowl advertising. Which spots will break through? Which brands will waste Read More

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CFO and CMO in a Sydney boardroom reviewing a dashboard with Share of Search, Perceived Value, and LTV:CAC for H2 planning.

 • 13 Feb 2026

The Brand Metrics Your CFO Actually Wants to See Before Approving H2 Plans

Here's the truth about most brand health tracking, it produces numbers that marketing teams find interesting but finance teams find Read More

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Families celebrate Lunar New Year in Sydney’s Chinatown under red lanterns with lion dancers and red envelopes.

 • 6 Feb 2026

Your Best Customers Celebrate Lunar New Year. Do You Know How to Reach Them?

There's a growth engine sitting right in front of Australian marketers, and most are barely tapping it. Read More

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Futuristic AI assistant answering customer questions—visualising why auditing what models say about your brand matters for trust, demand and sales.

 • 30 Jan 2026

ChatGPT Is Telling Customers About Your Brand. Is It Getting It Right?

Something fundamental has shifted in how customers discover and evaluate brands. And most Australian marketers haven't caught up yet. Read More

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A bird’s-eye view of a city shaken by seismic change, symbolising market disruption and the need for brands to reset their baseline.

 • 23 Jan 2026

Setting Your 2026 Brand Health Baseline: Why This Year Matters More Than Most

Not every year is equally important for establishing brand measurement baselines. Most years represent incremental evolution. A few Read More

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Leading Australian CMOs use brand health insights for positioning, campaigns, and budgets.

 • 16 Jan 2026

From Data to Decisions: How to Actually Use Brand Research in 2026

Australian marketers invest tens of thousands of dollars in comprehensive brand health research, receive a detailed deck full of Read More

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