In early April 2025, President Donald Trump announced significant tariffs impacting imports from several countries, includingfalse
Flying Blind - A Lack Of Data To Develop Strategies
An internationally known company, Champion had experienced long term success selling comfortable, durable sportswear. However many new brands had entered the market in recent years and whilst it was apparent they were losing ground, the reasons were unclear.
Champion Sought Out Brand Research Experts
We got to work investigating their assumptions by applying our brand research framework that analysed their core market metrics, as well as conducting a deep dive on the competitive landscape.
Key Findings

Let us be your guide
Discover how Brand Health can help you unlock insights to drive your brand's growth!
Related posts
Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor thesefalse
Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliablefalse
Marketing leaders face a complex and ever-evolving landscape. The pressure to understand your brand’s market position, navigatefalse
In today’s rapidly evolving market landscape, the ability to make informed, data-driven decisions has become not just anfalse
In an increasingly competitive marketplace, delivering standout results for clients has never been more criticalfalse
Australia’s vibrant and fiercely competitive food industry requires more than great taste, it demands brands deeply understand and
Deciding when and how to refresh a brand identity is a critical decision for marketers and executives alike. Iconic brands like
In the bustling corridors of Nintendo’s Kyoto headquarters, anticipation hums quietly through each meeting room and workspace. The
Choosing the right market research agency makes all the difference between smart brand decisions and expensive mistakes. Research