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Brand Tracking

Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Market Segmentation

Group customers based on distinguishing characteristics, identify and target high value audiences.

Advertising Effectiveness

Track core advertising metrics and measure the impact and performance of ads with your target audience.

Reporting_Example

Reporting Insights

Visual reports that bring the insights to life. User friendly and intuitive dashboards.

Articles

Get the latest information, thoughts and teachings on brand insights.

Guides

Get access to free ebooks and templates to help you grow.

Case Studies

Hear from companies that use Brand Health tracking to grow their brand

Tools

Tools we use to help with the research process

FEATURED – Ultimate Guide to Brand Tracking

Discover everything you need to know about Brand Research.

BrandResearch

DominosBrandTransformation

Brand Health

• 21 Oct 2024

Outpacing the Competition: How Domino’s Used Brand Research to Revamp Its Image and Product

The Domino’s Crisis: Identifying the Problem In the late 2000s, Domino’s Pizza found itself facing a very public crisis. Customers Read More

BrandResearch CustomerInsights BrandTransformation

Brand Health

• 14 Oct 2024

The Secret to Accurate Brand Research: How Targeting the Right Audience Drives Success

Accurate brand research doesn’t just happen by chance, it begins with targeting the right audience. In today’s highly competitive Read More

BrandResearch AudienceTargeting MarketingInsights

unlocking_growth

Brand Health

• 7 Oct 2024

Unlocking Growth with Brand Research: Why Consistency Matters

In a fast-paced market, keeping up with customer expectations can feel like a moving target. Shifts in consumer preferences, Read More

BrandResearch GrowthStrategy CustomerInsights