BrandTracking

 • 4 Sep 2024

NPS: The Most Overrated Metric in Brand Tracking?

In the world of brand tracking, few metrics have achieved the widespread popularity of the Net Promoter Score (NPS). Developed nearly Read More

 • 16 Aug 2024

Custom vs. Syndicated Brand Tracking: Which is Right for You?

Introduction In the dynamic world of brand management, understanding how your brand is perceived and how it performs in the market is Read More