brand awareness

Photograph of volunteers in a community hall handing a box of groceries across a table to someone collecting it, with four small semi-transparent elements suspended above, a heart, a person, a raised hand and a public building, representing the separate audiences a purpose-led organisation depends on.

 • 25 Sep 2026

Awareness Asymmetry: What Not-for-Profit Brand Data Hides

A single awareness figure can look healthy and still describe none of the audiences a purpose-led organisation depends on. Read More

brand awareness brand tracking Market Segmentation Brand Health Measurement Awareness Asymmetry Not-for-Profit
Photograph from inside an empty car showroom of a small retro city car being admired and photographed through the window by passers-by who do not come in, illustrating a brand that is universally recognised but no longer bought.

 • 7 Aug 2026

When Everyone Knows You and Nobody Buys: Fiat's Australian Retreat

In June, Ferrari sold 16 new cars in Australia. Lamborghini sold 18. Fiat, a brand every Australian can name and most can picture down Read More

brand salience brand awareness brand tracking mental availability Fiat Australia
How Brand Awareness Affects Buying Decisions

 • 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

brand awareness consumer decision making Marketing Strategies
Brand Salience vs. Brand Awareness: What’s the difference?

 • 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

brand salience consumer behaviour brand awareness
Photograph of a young seedling rising from dark soil with four small semi-transparent measurement elements suspended around it, including a rising line graph and a circular progress ring, suggesting brand growth being tracked against defined metrics rather than assumed.

 • 5 Apr 2022

What Is Brand Health? The Metrics That Predict Growth

Most brand trackers report levels. The commercial signal sits in the gaps between them. Most brand health reports move slowly and Read More

brand awareness brand health metrics brand tracking Marketing Metrics Brand Health Measurement strategic brand measurement brand measurement
{{ footer_js() }} {{ js_integration_body_end() }}
/ Subscribe

The Brand Health briefing

One email a month on brand growth, risk and competitive movement, written for senior marketers. No spam, unsubscribe any time.