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Brand Tracking

Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Market Segmentation

Group customers based on distinguishing characteristics, identify and target high value audiences.

Advertising Effectiveness

Track core advertising metrics and measure the impact and performance of ads with your target audience.

Reporting_Example

Reporting Insights

Visual reports that bring the insights to life. User friendly and intuitive dashboards.

Articles

Get the latest information, thoughts and teachings on brand insights.

Guides

Get access to free ebooks and templates to help you grow.

Case Studies

Hear from companies that use Brand Health tracking to grow their brand

Tools

Tools we use to help with the research process

FEATURED – Ultimate Guide to Brand Tracking

Discover everything you need to know about Brand Research.

brand awareness

Brand Health

• 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

brand awareness consumer decision making Marketing Strategies

Brand Health

• 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

brand salience consumer behaviour brand awareness

Brand Health

• 5 Apr 2022

Brand Health Metrics: 10 Questions You Need To Ask In Your Brand Tracker

Building and maintaining a healthy brand can be difficult. Market dynamics are ever changing, with new technology, competitors and Read More

brand awareness brand tracking Marketing Metrics