brand awareness

 • 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

 • 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

 • 5 Apr 2022

Brand Health Metrics: 10 Questions You Need To Ask In Your Brand Tracker

Building and maintaining a healthy brand can be difficult. Market dynamics are ever changing, with new technology, competitors and Read More