Brand Loyalty Metrics

Five diverse hands raised together holding a bright sign that reads ‘Gen Z’, symbolising youth empowerment, collaboration, and the next generation’s influence in marketing and social change.

 • 22 Oct 2025

What Gen Z Knows About Your Brand That You Don't

Picture this, your quarterly brand tracker just landed on your desk. The Gen Z numbers look terrible. Low retention rates, minimal Read More

Brand Loyalty Metrics Gen Z Brand Loyalty Metrics Values-Based Consumer Engagement Modern Brand Tracking Frameworks
How Bridgestone Australia Increased Customer Retention with Brand Research

 • 7 Nov 2024

How Bridgestone Australia Increased Customer Retention with Brand Research

Customer loyalty isn’t just about attracting repeat buyers; it’s about creating lasting, valuable relationships that keep a brand Read More

Brand Health Tracking Customer Retention Strategy Brand Loyalty Metrics