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Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Group customers based on distinguishing characteristics, identify and target high value audiences.

Track core advertising metrics and measure the impact and performance of ads with your target audience.

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Brand Evolution

Brand Health

• 15 Jan 2025

Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliable Read More

marketing strategy Consumer Insights Brand Evolution