--- title: Blog - Brand Health | Market Segmentation description: "Market Segmentation | #1 Brand Tracking agency in Australia" --- **[![logo](https://info.brandhealth.com.au/hubfs/Imported%20images/Layer_1%20(1).png%3Fwidth=390%26height=50%26name=Layer_1%20(1).png)](https://brandhealth.com.au/)** - [Solutions](https://brandhealth.com.au/brand-research-solutions/) - [Pricing](https://brandhealth.com.au/brand-research-pricing/) - [Resources](https://info.brandhealth.com.au/) - [Contact](https://brandhealth.com.au/contact-brand-research-experts/) - [Login](https://app.brandhealth.com.au/user/login/) ![arrow-right](https://info.brandhealth.com.au/hubfs/raw_assets/public/Brand_Health_April2024%20Theme/images/arrow-curve-right.svg) [Book A Free Consultation](https://brandhealth.com.au/free-consultation/) # Market Segmentation [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 25 Sep 2026 #### [Awareness Asymmetry: What Not-for-Profit Brand Data Hides](https://info.brandhealth.com.au/blog/not-for-profit-brand-awareness-asymmetry) A single awareness figure can look healthy and still describe none of the audiences a purpose-led organisation depends on. [Read More](https://info.brandhealth.com.au/blog/not-for-profit-brand-awareness-asymmetry) [brand awareness](https://info.brandhealth.com.au/blog/tag/brand-awareness) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Brand Health Measurement](https://info.brandhealth.com.au/blog/tag/brand-health-measurement) [Awareness Asymmetry](https://info.brandhealth.com.au/blog/tag/awareness-asymmetry) [Not-for-Profit](https://info.brandhealth.com.au/blog/tag/not-for-profit) [Tom Morris](https://info.brandhealth.com.au/blog/author/tom-morris)  • 22 May 2026 #### [Trade-Down Patterns: The Mechanism Most Trackers Miss](https://info.brandhealth.com.au/blog/trade-down-patterns-the-mechanism-most-trackers-miss) Cost-of-living pressure does not just reduce category spend. It restructures it. Most brand trackers report the result and miss the [Read More](https://info.brandhealth.com.au/blog/trade-down-patterns-the-mechanism-most-trackers-miss) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [brand health metrics](https://info.brandhealth.com.au/blog/tag/brand-health-metrics) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [Consumer Insights](https://info.brandhealth.com.au/blog/tag/consumer-insights) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Customer Insights](https://info.brandhealth.com.au/blog/tag/customer-insights) [BrandResearch](https://info.brandhealth.com.au/blog/tag/brandresearch) [pricing strategy](https://info.brandhealth.com.au/blog/tag/pricing-strategy) [Customer Segmentation](https://info.brandhealth.com.au/blog/tag/customer-segmentation) [Consumer Price Sensitivity](https://info.brandhealth.com.au/blog/tag/consumer-price-sensitivity) [Trade-Down Patterns](https://info.brandhealth.com.au/blog/tag/trade-down-patterns) [Cost of Living](https://info.brandhealth.com.au/blog/tag/cost-of-living) [Private Label](https://info.brandhealth.com.au/blog/tag/private-label) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 10 Apr 2026 #### [Segment Drift: What Nike’s Running Challenge Reveals About Changing Customer Priorities](https://info.brandhealth.com.au/blog/segment-drift-what-nikes-running-challenge-reveals-about-changing-customer-priorities) Why strong brands lose relevance in specific segments before overall brand health metrics decline. [Read More](https://info.brandhealth.com.au/blog/segment-drift-what-nikes-running-challenge-reveals-about-changing-customer-priorities) [consumer behaviour](https://info.brandhealth.com.au/blog/tag/consumer-behaviour) [brand tracking](https://info.brandhealth.com.au/blog/tag/brand-tracking) [brand positioning](https://info.brandhealth.com.au/blog/tag/brand-positioning) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Customer Segmentation](https://info.brandhealth.com.au/blog/tag/customer-segmentation) [Nike](https://info.brandhealth.com.au/blog/tag/nike) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 10 Nov 2025 #### [Why Smart Brands Think Like Melbourne Cup Trainers All Year Long](https://info.brandhealth.com.au/blog/brand-stamina-melbourne-cup-marketing-strategy) Every November, Australia stops for three minutes. The race that stops a nation. But here's what most marketers miss while watching [Read More](https://info.brandhealth.com.au/blog/brand-stamina-melbourne-cup-marketing-strategy) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [Melbourne Cup marketing](https://info.brandhealth.com.au/blog/tag/melbourne-cup-marketing) [annual brand research](https://info.brandhealth.com.au/blog/tag/annual-brand-research) [brand health study](https://info.brandhealth.com.au/blog/tag/brand-health-study) [strategic brand measurement](https://info.brandhealth.com.au/blog/tag/strategic-brand-measurement) [comprehensive brand audit](https://info.brandhealth.com.au/blog/tag/comprehensive-brand-audit) [brand positioning studies](https://info.brandhealth.com.au/blog/tag/brand-positioning-studies) [consumer insights Australia](https://info.brandhealth.com.au/blog/tag/consumer-insights-australia) [MaxDiff analysis marketing](https://info.brandhealth.com.au/blog/tag/maxdiff-analysis-marketing) [brand stamina](https://info.brandhealth.com.au/blog/tag/brand-stamina) [marketing strategy Australia](https://info.brandhealth.com.au/blog/tag/marketing-strategy-australia) [brand measurement](https://info.brandhealth.com.au/blog/tag/brand-measurement) [annual vs continuous tracking](https://info.brandhealth.com.au/blog/tag/annual-vs-continuous-tracking) [brand research ROI](https://info.brandhealth.com.au/blog/tag/brand-research-roi) [brand asset performance](https://info.brandhealth.com.au/blog/tag/brand-asset-performance) [brand health measurement framework](https://info.brandhealth.com.au/blog/tag/brand-health-measurement-framework) [marketing effectiveness research](https://info.brandhealth.com.au/blog/tag/marketing-effectiveness-research) [Brand Health](https://info.brandhealth.com.au/blog/author/brand-health)  • 24 Mar 2022 #### [What Is Market Segmentation?](https://info.brandhealth.com.au/blog/market-segmentation) Think about the different people in your life, your friends, family members, colleagues you work with, people you meet in the street [Read More](https://info.brandhealth.com.au/blog/market-segmentation) [marketing strategy](https://info.brandhealth.com.au/blog/tag/marketing-strategy) [Customer Segments](https://info.brandhealth.com.au/blog/tag/customer-segments) [Market Segmentation](https://info.brandhealth.com.au/blog/tag/market-segmentation) [All posts](https://info.brandhealth.com.au/blog/all) **[![logo](https://info.brandhealth.com.au/hubfs/Brand-health-white-logo.png)](https://brandhealth.com.au/)** **/ about** - 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