Customer Insights

Close-up photograph of two hands peeling back a worn yellow

 • 1 May 2026

Trust Penalty: The Brand Cost of Misleading Pricing

The brands at the centre of the supermarket discount cases are paying a regulatory cost. The bigger cost is the one that does not show Read More

consumer behaviour brand tracking Customer Insights BrandResearch Brand Health Measurement pricing strategy strategic brand measurement brand measurement Consumer Price Sensitivity ACCC Trust Penalty Pricing Communication
Elevate Your Brand - Essential Metrics Every Brand Should Track

 • 19 Nov 2024

Elevate Your Brand - Essential Metrics Every Brand Should Track

Understanding brand health is crucial to strategic growth, but measuring the right metrics can make all the difference. While Read More

brand health metrics Customer Insights Competitive Brand Analysis
NPS Debate

 • 4 Sep 2024

NPS: The Most Overrated Metric in Brand Tracking?

In the world of brand tracking, few metrics have achieved the widespread popularity of the Net Promoter Score (NPS). Developed nearly Read More

BrandTracking Customer Insights NPS Debate