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Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Group customers based on distinguishing characteristics, identify and target high value audiences.

Track core advertising metrics and measure the impact and performance of ads with your target audience.

Visual reports that bring the insights to life. User friendly and intuitive dashboards.

Get the latest information, thoughts and teachings on brand insights.

Get access to free ebooks and templates to help you grow.

Hear from companies that use Brand Health tracking to grow their brand

Tools we use to help with the research process

Discover everything you need to know about Brand Research.

Customer Insights

Brand Health

• 19 Nov 2024

Understanding brand health is crucial to strategic growth, but measuring the right metrics can make all the difference. While Read More

brand health metrics Customer Insights Competitive Brand Analysis

Brand Health

• 4 Sep 2024

In the world of brand tracking, few metrics have achieved the widespread popularity of the Net Promoter Score (NPS). Developed nearly Read More

BrandTracking Customer Insights NPS Debate