consumer decision making

 • 31 Jul 2025

Leveraging Emotive Attributes for Effective Brand Positioning: Why Feelings Matter More Than Features

Imagine choosing between two brands of the same product – one has the fanciest features, while the other simply feels right. Read More

 • 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More