brand asset management

Cracker Barrel logo sign against stormy sky illustrating the brand's 2025 rebrand crisis that led to $200 million loss

 • 18 Sep 2025

The Brand Disaster Every CMO Should Study

The Day the Stock Market Delivered Its Verdict On Thursday, 21 August 2025, Cracker Barrel's share price plummeted 12% in a single Read More

rebrand failure case study brand asset management brand recognition research