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Brand Tracking

Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Market Segmentation

Group customers based on distinguishing characteristics, identify and target high value audiences.

Advertising Effectiveness

Track core advertising metrics and measure the impact and performance of ads with your target audience.

Reporting_Example

Reporting Insights

Visual reports that bring the insights to life. User friendly and intuitive dashboards.

Articles

Get the latest information, thoughts and teachings on brand insights.

Guides

Get access to free ebooks and templates to help you grow.

Case Studies

Hear from companies that use Brand Health tracking to grow their brand

Tools

Tools we use to help with the research process

FEATURED – Ultimate Guide to Brand Tracking

Discover everything you need to know about Brand Research.

Data-Driven Marketing

Transforming Brands with Data: A Blueprint for Competitive Edge

Brand Health

• 9 Apr 2024

Transforming Brands with Data: A Blueprint for Competitive Edge

In today’s rapidly evolving market landscape, the ability to make informed, data-driven decisions has become not just an advantage but Read More

Consumer Insights Data-Driven Marketing AI and Machine Learning

Brand Health

• 5 Jul 2023

Elevating Client Outcomes: How Brand Research and Tracking Can Supercharge Your Marketing Services

In an increasingly competitive marketplace, delivering standout results for clients has never been more critical for marketing Read More

brand tracking market research Data-Driven Marketing

Case Study: A New Marketing Strategy Based On Data (How We Helped Champion)

Brand Health

• 24 Mar 2022

Case Study: A New Marketing Strategy Based On Data (How We Helped Champion)

Flying Blind - A Lack Of Data To Develop Strategies An internationally known company, Champion had experienced long term success Read More

marketing strategy Data-Driven Decisions Data-Driven Marketing