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Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Group customers based on distinguishing characteristics, identify and target high value audiences.

Track core advertising metrics and measure the impact and performance of ads with your target audience.

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Brand Loyalty and Awareness

Brand Health

• 6 Jul 2022

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can Read More

brand equity Measuring Brand Equity Brand Loyalty and Awareness