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Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

Group customers based on distinguishing characteristics, identify and target high value audiences.

Track core advertising metrics and measure the impact and performance of ads with your target audience.

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brand salience

Brand Health

• 31 May 2022

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

brand salience consumer behaviour brand awareness