Marketing planning 2026

Top-down photograph of an Australian marketing leader's desk showing the Federal Budget papers opened beside a tablet displaying a brand health dashboard with segment-level charts, suggesting the work of translating macro signals into category-level decisions.

 • 8 May 2026

Defensive Visibility: Reading the Budget Through Brand Metrics

The federal budget reshapes consumer demand within weeks. Marketing teams that wait for the effect to show up in commercial outcomes Read More

marketing strategy brand health metrics Consumer Insights Marketing Strategies Marketing ROI Brand Health Measurement strategic brand measurement Marketing planning 2026 Marketing Forecasting Demand Planning Budget Allocation Defensive Visibility Federal Budget
Blueprint-style illustration showing a 2026 brand planning framework, with brand strategy at the centre and connected elements including target audience, market research, positioning, messaging, digital marketing, tactics, growth, and ROI metrics.

 • 9 Jan 2026

The 2026 Brand Planning Blueprint: What Australian Marketers Need to Know Now

Australian marketing leaders face a fundamentally different strategic landscape in 2026 than they navigated just two years ago. Read More

brand health measurement framework Brand planning 2026 Australian brand strategy Marketing planning 2026 Consumer behaviour Australia 2026 Brand research priorities