Stories by Brand Health

A marketing funnel is a strategic model that maps out the stages a customer goes through on the journey from first learning about a Read More

When a luxury automaker’s CEO nonchalantly admitted he was fine with losing 85% of existing customers in pursuit of an edgy new image, Read More

Senior marketing executives know that a brand refresh – updating elements like the logo, packaging, and messaging – can reinvigorate a Read More

In today’s hyper-connected market, a brand’s most powerful asset isn’t its advertising budget – it’s its brand fans. These are the Read More

Brand health refers to the overall strength of your brand’s presence and reputation in the market – it encompasses how well your brand Read More

On a rainy Melbourne morning, two cafés open their doors on Collins Street. Both serve a flawless flat white for the same price. Yet Read More