Stories by Brand Health

In an AI-powered world, efficiency is easy. Bravery is rare. And the bravest brands are the ones building enduring health. Read More

When Hewlett Packard approached us with what seemed like a straightforward request, we knew there was more beneath the surface. "We Read More

The boardroom was tense. The CMO of a traditional financial services company stared at the quarterly brand tracking report, watching Read More

In today's interconnected marketplace, understanding how your brand resonates across different cultures isn't just valuable, it's Read More

Imagine choosing between two brands of the same product – one has the fanciest features, while the other simply feels right. Read More

Many marketers instinctively believe that more frequent brand tracking – even continuous or monthly – is always better. The logic Read More