Stories by Brand Health

 • 30 May 2025

Scaling Up Smart: How Guzman y Gomez Harnessed Local Brand Insights to Dominate Nationally

Australia’s vibrant and fiercely competitive food industry requires more than great taste, it demands brands deeply understand and Read More

 • 27 May 2025

The Anatomy of a Brand Refresh: When and How to Reinvent Your Brand Identity

Deciding when and how to refresh a brand identity is a critical decision for marketers and executives alike. Iconic brands like Read More

 • 22 May 2025

Ready Player Two: Inside Nintendo's Strategic Playbook for the Switch 2 Launch

In the bustling corridors of Nintendo’s Kyoto headquarters, anticipation hums quietly through each meeting room and workspace. The Read More

 • 19 May 2025

Market Research Agency: The Ultimate Guide to Choosing & Working with Research Partners in 2025

Choosing the right market research agency makes all the difference between smart brand decisions and expensive mistakes. Research Read More

 • 4 Apr 2025

Brand Resilience in Uncertain Times: Navigating Trump's Tariffs

In early April 2025, President Donald Trump announced significant tariffs impacting imports from several countries, including Read More

 • 1 Apr 2025

Sweet Comeback: How Consumer Insights Helped Darrell Lea Rediscover Its Magic

For generations, Darrell Lea held a sweet place in the hearts of Australians. From iconic liquorice to classic chocolate treats, the Read More