Stories by Brand Health

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More

In a fiercely competitive market, even household names can lose their sparkle. That’s exactly what happened to Telstra in the late Read More

In 2000, Janine Allis opened a small juice bar in Adelaide, Australia, with a simple idea: offer healthy, delicious juices and Read More

Every marketer dreams of creating a brand experience that feels seamless, relevant, and scalable. Yet the glue that holds a company’s Read More

Few brands encapsulate the phrase “overnight success” quite like Zoom. Originally designed for businesses that craved a more reliable Read More

BRAND SNAPSHOT Founded: 2015 in Sydney Initial Claim to Fame: A “mattress in a box” delivered incredibly fast, often within 4 hours in Read More