Stories by Brand Health

In today’s hyper-connected market, a brand’s most powerful asset isn’t its advertising budget – it’s its brand fans. These are the Read More

Brand health refers to the overall strength of your brand’s presence and reputation in the market – it encompasses how well your brand Read More

On a rainy Melbourne morning, two cafés open their doors on Collins Street. Both serve a flawless flat white for the same price. Yet Read More

Thursday 8:00 AM, Sydney. The marketing team at a top Australian retailer huddles around the latest brand health dashboard. Eyes widen Read More

Australia’s vibrant and fiercely competitive food industry requires more than great taste, it demands brands deeply understand and Read More

Deciding when and how to refresh a brand identity is a critical decision for marketers and executives alike. Iconic brands like Read More