Stories by Brand Health

In today's interconnected marketplace, understanding how your brand resonates across different cultures isn't just valuable, it's Read More

Imagine choosing between two brands of the same product – one has the fanciest features, while the other simply feels right. Read More

Many marketers instinctively believe that more frequent brand tracking – even continuous or monthly – is always better. The logic Read More

Marketers know the frustration of relying on generic brand tracking metrics that don’t quite hit the mark. Every industry has its own Read More

A marketing funnel is a strategic model that maps out the stages a customer goes through on the journey from first learning about a Read More

When a luxury automaker’s CEO nonchalantly admitted he was fine with losing 85% of existing customers in pursuit of an edgy new image, Read More