Stories by Brand Health

Understanding brand health is crucial to strategic growth, but measuring the right metrics can make all the difference. While Read More

In a dynamic and competitive market, even iconic brands need to evolve to stay relevant. Pepsi, one of the most recognisable names in Read More

Customer loyalty isn’t just about attracting repeat buyers; it’s about creating lasting, valuable relationships that keep a brand Read More

The Domino’s Crisis: Identifying the Problem In the late 2000s, Domino’s Pizza found itself facing a very public crisis. Customers Read More

Accurate brand research doesn’t just happen by chance, it begins with targeting the right audience. In today’s highly competitive Read More

In a fast-paced market, keeping up with customer expectations can feel like a moving target. Shifts in consumer preferences, Read More