freemium model strategy

Canva brand strategy case study: Australian startup success story and brand health tracking insights

 • 9 Oct 2025

How Canva Went From Perth Startup to Australia's Second Most Valuable Brand

Back in Perth, Melanie Perkins was watching university students wrestle with design software that seemed deliberately complicated. Read More

brand awareness metrics Brand Health Tracking Canva brand strategy Australian brand success freemium model strategy customer advocacy