Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

    The-Ultimate-Guide-to-Brand-Tracking-3d-min-scaled
    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

brand tracking

 • 2 Sep 2024

Unlocking Market Insights: How Brand Tracking Empowers Marketing Leaders to Drive Success

Marketing leaders face a complex and ever-evolving landscape. The pressure to understand your brand’s market position, navigate Read More

 • 5 Jul 2023

Elevating Client Outcomes: How Brand Research and Tracking Can Supercharge Your Marketing Services

In an increasingly competitive marketplace, delivering standout results for clients has never been more critical for marketing Read More

 • 29 Jul 2022

5 Steps to Creating Effective Brand Tracking Studies

The role of marketing has changed dramatically in the last decade. In the past, businesses would use marketing to attract customers Read More

 • 27 Apr 2022

Brand Tracking: What It Is and Why It Matters

Brand tracking is the method used to tap into the thoughts, feelings, wants, needs and perceptions of consumers in your target market Read More

 • 5 Apr 2022

Brand Health Metrics: 10 Questions You Need To Ask In Your Brand Tracker

Building and maintaining a healthy brand can be difficult. Market dynamics are ever changing, with new technology, competitors and Read More