brand tracking

Photograph of a boardroom table showing four stacked quarterly tracker reports beside a single, larger annual brand health report opened to a synthesis page with a brand-driver chart, suggesting the annual report is structurally different from a longer quarterly report.

 • 15 May 2026

What an Annual Brand Health Report Should Actually Answer

The annual reporting moment is the only window where a marketing team can credibly move from operational tracking to strategic Read More

brand health metrics brand tracking Research Methodology BrandTracking Brand Health Measurement Brand Tracking ROI annual brand research strategic brand measurement annual vs continuous tracking brand health measurement framework Annual Brand Health Report
Close-up photograph of two hands peeling back a worn yellow

 • 1 May 2026

Trust Penalty: The Brand Cost of Misleading Pricing

The brands at the centre of the supermarket discount cases are paying a regulatory cost. The bigger cost is the one that does not show Read More

consumer behaviour brand tracking Customer Insights BrandResearch Brand Health Measurement pricing strategy strategic brand measurement brand measurement Consumer Price Sensitivity ACCC Trust Penalty Pricing Communication
Person sitting at a desk looking out a bright window displaying Telstra, Optus, and Vodafone logos, representing customers considering switching between telecommunications providers.

 • 17 Apr 2026

The Switching Window: When Customers Are Open to Leaving (Before They Actually Do)

Why satisfied customers still leave, and how to detect switching vulnerability before churn begins. Read More

brand tracking brand loyalty Customer Retention Customer Churn Switching Behaviour Telecommunications
Two runners approach a fork in the road between forest trail and mountain highway, with Nike, Hoka, and On Running logos above, illustrating shifting brand preference and segment competition in the running shoe market.

 • 10 Apr 2026

Segment Drift: What Nike’s Running Challenge Reveals About Changing Customer Priorities

Why strong brands lose relevance in specific segments before overall brand health metrics decline. Read More

consumer behaviour brand tracking brand positioning Market Segmentation Customer Segmentation Nike
Netflix logo on a dark background with financial chart lines, arrows, and dollar symbol illustrating pricing trends and consumer price sensitivity in the streaming market.

 • 3 Apr 2026

Elasticity Signals: What Netflix Reveals About Hidden Price Sensitivity

How behavioural data reveals pricing vulnerability before revenue declines. Read More

brand tracking pricing strategy Price Elasticity Customer Segmentation Netflix Consumer Price Sensitivity
Close-up photograph of a hand marking a printed survey sheet with “More Important” and “Less Important” columns, illustrating forced trade-offs in attribute prioritisation.

 • 27 Mar 2026

Maximum Differential Analysis: Identifying Real Purchase Drivers

Ask a group of buyers to rate how important ten different attributes are on a scale of one to ten, and you will almost certainly get Read More

brand tracking Research Methodology MaxDiff Best-Worst Scaling Purchase Drivers