Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

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    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

CustomerInsights

 • 21 Oct 2024

Outpacing the Competition: How Domino’s Used Brand Research to Revamp Its Image and Product

The Domino’s Crisis: Identifying the Problem In the late 2000s, Domino’s Pizza found itself facing a very public crisis. Customers Read More

 • 7 Oct 2024

Unlocking Growth with Brand Research: Why Consistency Matters

In a fast-paced market, keeping up with customer expectations can feel like a moving target. Shifts in consumer preferences, Read More