brand research

Photograph of three printed research proposals fanned across a desk with a hand resting on the middle one, and four small semi-transparent elements suspended above them, a magnifying glass, a group of people, a dollar sign and a tick, representing what to weigh when choosing an agency.

 • 18 Sep 2026

How to Choose a Market Research Agency in Australia

The shortlist is the last decision, not the first. What to settle before you contact anyone. Read More

brand research market research market research agencies Research Agency Selection Research Methodology
Photograph of a boardroom where a presenter stands beside a dashboard showing a dipping metric while executives raise hands with questions, illustrating that syndicated brand tracking dashboards report movement but cannot explain it.

 • 21 Aug 2026

Custom Brand Tracking vs Syndicated Dashboards: Which Fits When

At some point, most Australian marketing teams that get serious about brand measurement face the same fork: a syndicated tracking Read More

brand research Custom Brand Tracking Syndicated Brand Tracking brand tracking agency Tracksuit
Shopper experiencing regret at over spending during the Black Friday sales

 • 1 Dec 2025

Black Friday's Dirty Secret: Fines, Regret and the Race to the Bottom

$6.8 billion. That's what Australians spent over the Black Friday weekend, according to the Australian Retailers Association and Roy Read More

brand research brand equity Black Friday Australia pricing strategy discount strategy
Marketing Roulette

 • 5 Mar 2025

Why Launching a Big Campaign Without Research is Marketing Roulette

Not long ago, I found myself across the table from a very enthusiastic marketing director. She’d finally convinced her executive team Read More

brand research Marketing ROI Campaign Measurement
Brand Silhouette

 • 22 Feb 2025

Beyond the Metrics: Why Emotional Insight is the Missing Piece in Brand Research

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More

marketing strategy brand research Emotional Branding
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