brand research

 • 5 Mar 2025

Why Launching a Big Campaign Without Research is Marketing Roulette

Not long ago, I found myself across the table from a very enthusiastic marketing director. She’d finally convinced her executive team Read More

 • 22 Feb 2025

Beyond the Metrics: Why Emotional Insight is the Missing Piece in Brand Research

Most of us in marketing are well-versed in the “big three” brand metrics - awareness, consideration, and usage. We often monitor these Read More