brand positioning

Customer Segmentation

 • 4 Jul 2025

Audience-Driven Brand Reinvention: How Insight-Fuelled Positioning Sparks Success

When a luxury automaker’s CEO nonchalantly admitted he was fine with losing 85% of existing customers in pursuit of an edgy new image, Read More

marketing strategy brand positioning Audience Insights
Mastering Brand Positioning: A Step-By-Step Guide

 • 31 Oct 2023

Mastering Brand Positioning: A Step-By-Step Guide

In today’s highly competitive and saturated market, achieving a strong brand presence is more crucial than ever. One fundamental Read More

brand positioning market research Unique Selling Proposition (USP)