Brand Refresh

 • 27 Jun 2025

Brand Refresh: How to Test New Logos, Packaging Designs, and Messaging Effectiveness

Senior marketing executives know that a brand refresh – updating elements like the logo, packaging, and messaging – can reinvigorate a Read More

 • 27 May 2025

The Anatomy of a Brand Refresh: When and How to Reinvent Your Brand Identity

Deciding when and how to refresh a brand identity is a critical decision for marketers and executives alike. Iconic brands like Read More