Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

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    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 8 Nov 2023

The Evolution of Brand Research Over the Years

Welcome to an exploration of the dynamic and ever-evolving field of brand research. Over the years, the tools and methodologies at our Read More

 • 31 Oct 2023

Mastering Brand Positioning: A Step-By-Step Guide

In today’s highly competitive and saturated market, achieving a strong brand presence is more crucial than ever. One fundamental Read More

 • 5 Jul 2023

Elevating Client Outcomes: How Brand Research and Tracking Can Supercharge Your Marketing Services

In an increasingly competitive marketplace, delivering standout results for clients has never been more critical for marketing Read More

 • 16 Mar 2023

Why Hire a Market Research Agency When You Can Use SurveyMonkey? Pros and Cons

As technology advances, the traditional methods of conducting market research are quickly becoming outdated. With survey tools like Read More

 • 4 Jan 2023

What are Brand Attributes and How to Identify Yours?

What are the qualities that make your business unique? What makes you stand out from the competition? These are questions that you Read More

 • 22 Nov 2022

Sample Size Calculation: Simple Trick to Calculate the Perfect Sample Size

When it comes to market research surveys, one of the most important decisions you’ll make is determining the right sample size. This Read More