Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

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    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 17 Apr 2024

Comprehensive Guide to Choosing the Right Research Agency

Choosing the right research agency is a pivotal decision for any business looking to enhance its market position and understand its Read More

 • 9 Apr 2024

Transforming Brands with Data: A Blueprint for Competitive Edge

In today’s rapidly evolving market landscape, the ability to make informed, data-driven decisions has become not just an advantage but Read More

 • 27 Mar 2024

Navigating Brand Health: From Consideration to Loyalty

In the ever-evolving landscape of brand management, understanding and monitoring brand health is paramount. Brand health encompasses Read More

 • 19 Mar 2024

Unlock Brand Loyalty: Dive Deep into Emotional Branding Strategies

In the vast ocean of brands vying for attention in today’s market, those that manage to forge a deep, emotional connection with their Read More

 • 20 Feb 2024

The Art of Persuasion: Unleashing Psychological Power in Ads

Understanding the intricate psychology of advertising is more than just a strategic advantage—it’s a fundamental necessity in today’s Read More

 • 12 Feb 2024

Elevate Your Ads: Key Strategies for Research Success

In the dynamic landscape of modern marketing, advertising research stands as a cornerstone of successful campaigns, offering Read More