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Canva brand strategy case study: Australian startup success story and brand health tracking insights

 • 9 Oct 2025

How Canva Went From Perth Startup to Australia's Second Most Valuable Brand

Back in Perth, Melanie Perkins was watching university students wrestle with design software that seemed deliberately complicated. Read More

brand awareness metrics Brand Health Tracking Canva brand strategy Australian brand success freemium model strategy customer advocacy
Marketing budget cuts - scissors cutting budget label representing marketing directors facing budget reductions in Australia

 • 7 Oct 2025

Your Marketing Budget Just Got Slashed. Here's How the Smart Ones Are Winning Anyway.

How Australia's sharpest marketing directors are turning budget cuts into strategic advantage through data-driven marketing research Read More

Brand Tracking ROI Marketing Budget Optimisation Marketing Director Strategy Australian Marketing Trends
Lone wolf standing on a hill at twilight overlooking a flock of sheep in a valley, symbolising how Australian brands can steal market share and outplay competitors during economic downturns.

 • 18 Sep 2025

How to Steal Market Share While Everyone Else Retreats

The Wolves and the Sheep In 2008, while most Australian brands slashed marketing budgets and hunkered down for the global financial Read More

Brand strategy in tough economic times CMO recession marketing playbook How to steal market share in Australia
Cracker Barrel logo sign against stormy sky illustrating the brand's 2025 rebrand crisis that led to $200 million loss

 • 18 Sep 2025

The Brand Disaster Every CMO Should Study

The Day the Stock Market Delivered Its Verdict On Thursday, 21 August 2025, Cracker Barrel's share price plummeted 12% in a single Read More

rebrand failure case study brand asset management brand recognition research
Split image showing closed Jeanswest store with sale signs on left and crowds queuing outside Mecca beauty store Melbourne flagship opening on right, illustrating Australian retail crisis contrast 2025

 • 11 Sep 2025

Why Mecca Is Opening 70 New Stores While Jeanswest Dies

The morning that changed everything It's March 2025, Melbourne. Across 90 Jeanswest stores nationwide, red "sale" signs plastered on Read More

Australian retail crisis 2025 Mosaic Brands collapse Jeanswest closure Mecca vs Temu retail strategy
Digital illustration of multiple red Black Friday sale signs with bold 'SALE 30% OFF' text, contrasted by one distinctive green sign in the centre, symbolising how CMOs can build brand distinctiveness to stand out in discount-heavy promotional clutter during peak retail season.

 • 4 Sep 2025

Why Discounts Are Killing Your Brand (and How to Survive Black Friday)

It's September in Melbourne, and Sarah, CMO of a leading Australian homewares brand, stares at her calendar. Click Frenzy looms in Read More

Black Friday Marketing Strategy Australia Brand Distinctiveness vs Price Competition CMO Promotional Planning Guide