• 7 Aug 2025

Cross-Country Brand Tracking: The Complete Guide to Multi-Market Research Success (2025)

In today's interconnected marketplace, understanding how your brand resonates across different cultures isn't just valuable, it's Read More

 • 31 Jul 2025

Leveraging Emotive Attributes for Effective Brand Positioning: Why Feelings Matter More Than Features

Imagine choosing between two brands of the same product – one has the fanciest features, while the other simply feels right. Read More

 • 24 Jul 2025

Finding the Right Cadence: How Often Should You Track Your Brand?

Many marketers instinctively believe that more frequent brand tracking – even continuous or monthly – is always better. The logic Read More

 • 17 Jul 2025

No One-Size-Fits-All: Tailoring Brand Metrics to Your Industry

Marketers know the frustration of relying on generic brand tracking metrics that don’t quite hit the mark. Every industry has its own Read More

 • 10 Jul 2025

From Awareness to Advocacy: Mastering Marketing Funnels for Brand Growth

A marketing funnel is a strategic model that maps out the stages a customer goes through on the journey from first learning about a Read More

 • 4 Jul 2025

Audience-Driven Brand Reinvention: How Insight-Fuelled Positioning Sparks Success

When a luxury automaker’s CEO nonchalantly admitted he was fine with losing 85% of existing customers in pursuit of an edgy new image, Read More