Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

    The-Ultimate-Guide-to-Brand-Tracking-3d-min-scaled
    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 19 Mar 2024

Unlock Brand Loyalty: Dive Deep into Emotional Branding Strategies

In the vast ocean of brands vying for attention in today’s market, those that manage to forge a deep, emotional connection with their Read More

 • 20 Feb 2024

The Art of Persuasion: Unleashing Psychological Power in Ads

Understanding the intricate psychology of advertising is more than just a strategic advantage—it’s a fundamental necessity in today’s Read More

 • 12 Feb 2024

Elevate Your Ads: Key Strategies for Research Success

In the dynamic landscape of modern marketing, advertising research stands as a cornerstone of successful campaigns, offering Read More

 • 4 Feb 2024

Maximising Campaign Success: A Deep Dive into Advertising Research Strategies

In the ever-evolving landscape of marketing, where consumer preferences shift as rapidly as the digital world develops, the need for Read More

 • 1 Feb 2024

Crafting Effective Research Objectives for Impactful Brand Studies

" In the realm of brand research, the phrase “Well begun is half done” couldn’t be truer. Before you send out your first survey Read More

 • 16 Nov 2023

The Role of Consumer Psychology in Brand Research

In the vast and ever-changing landscape of brand research, one element remains a constant focus: the consumer. Understanding consumer Read More