Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

    The-Ultimate-Guide-to-Brand-Tracking-3d-min-scaled
    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 3 Nov 2022

How Brand Awareness Affects Buying Decisions

Did you know that 93 percent of all purchase decisions are made subconsciously? That’s why brand awareness is so important in consumer Read More

 • 16 Aug 2022

Open-Ended vs Closed-Ended Questions: Examples and Tips

When it comes to surveys, one of the first decisions you have to make is whether to ask open-ended or closed-ended questions. The Read More

 • 29 Jul 2022

5 Steps to Creating Effective Brand Tracking Studies

The role of marketing has changed dramatically in the last decade. In the past, businesses would use marketing to attract customers Read More

 • 6 Jul 2022

What is brand equity and how to measure it?

Brand equity is an important concept for businesses to understand and measure. It essentially refers to the value of a brand, and can Read More

 • 29 Jun 2022

5 factors to consider when choosing a market research agency

Market research is the process of gathering and analysing data about consumers and the market. It can be used to assess customer Read More

 • 22 Jun 2022

How To Measure Brand Awareness - The Ultimate Guide

The importance of brand awareness cannot be understated. It can impact a consumer’s purchase decisions and if a consumer is aware of a Read More