Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

    The-Ultimate-Guide-to-Brand-Tracking-3d-min-scaled
    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 19 Jun 2022

What Is Net Promoter Score (NPS) and Why Should Your Business Care?

If you’re like most business owners, you’re always looking for ways to improve customer loyalty and satisfaction. That’s where net Read More

 • 10 Jun 2022

The Top 3 Market Research Companies in Australia

If you’re looking for a market research company in Australia, you’ve come to the right place. In this article, we will discuss the top Read More

 • 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

 • 18 May 2022

Top 5 Brand Awareness Survey Questions (Question Examples and How to Use Them)

Brand awareness is a key indicator of the health of a brand and on-going measurement can help determine the effectiveness of marketing Read More

 • 27 Apr 2022

Brand Tracking: What It Is and Why It Matters

Brand tracking is the method used to tap into the thoughts, feelings, wants, needs and perceptions of consumers in your target market Read More

 • 5 Apr 2022

Brand Health Metrics: 10 Questions You Need To Ask In Your Brand Tracker

Building and maintaining a healthy brand can be difficult. Market dynamics are ever changing, with new technology, competitors and Read More