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Photograph of a desk during a supplier selection with three thick identical proposal binders set aside and a hand resting on a single slim distinct proposal, illustrating choosing a market research company on fit rather than size.

 • 10 Jun 2022

The Top 3 Market Research Companies in Australia

If you are comparing market research companies in Australia, the ranking matters less than the sorting criterion. Most lists, Read More

brand tracking market research companies australia market research companies top 3 market research companies choosing a research agency
Brand Salience vs. Brand Awareness: What’s the difference?

 • 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

brand salience consumer behaviour brand awareness
Top 5 Brand Awareness Survey Questions - Brand Health

 • 18 May 2022

Top 5 Brand Awareness Survey Questions (Question Examples and How to Use Them)

Brand awareness is a key indicator of the health of a brand and on-going measurement can help determine the effectiveness of marketing Read More

brand awareness measurement Brand Research Survey Questions Marketing Effectiveness Analysis
Brand Tracking: What It Is and Why It Matters

 • 27 Apr 2022

Brand Tracking: What It Is and Why It Matters

Brand tracking is the method used to tap into the thoughts, feelings, wants, needs and perceptions of consumers in your target market Read More

marketing strategy brand tracking Consumer Insights
Photograph of a young seedling rising from dark soil with four small semi-transparent measurement elements suspended around it, including a rising line graph and a circular progress ring, suggesting brand growth being tracked against defined metrics rather than assumed.

 • 5 Apr 2022

What Is Brand Health? The Metrics That Predict Growth

Most brand trackers report levels. The commercial signal sits in the gaps between them. Most brand health reports move slowly and Read More

brand awareness brand health metrics brand tracking Marketing Metrics Brand Health Measurement strategic brand measurement brand measurement
Case Study: A New Marketing Strategy Based On Data (How We Helped Champion)

 • 24 Mar 2022

Case Study: A New Marketing Strategy Based On Data (How We Helped Champion)

Flying Blind - A Lack Of Data To Develop Strategies An internationally known company, Champion had experienced long term success Read More

marketing strategy Data-Driven Decisions Data-Driven Marketing
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