Tom Morris

Tom Morris

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Photograph of three printed research proposals fanned across a desk with a hand resting on the middle one, and four small semi-transparent elements suspended above them, a magnifying glass, a group of people, a dollar sign and a tick, representing what to weigh when choosing an agency.

 • 18 Sep 2026

How to Choose a Market Research Agency in Australia

The shortlist is the last decision, not the first. What to settle before you contact anyone. Read More

brand research market research market research agencies Research Agency Selection Research Methodology
Photograph of a printed survey questionnaire on a timber desk with four small semi-transparent elements suspended above it, a dollar sign, a group of people, a clock face and a bar chart, representing the sample, length and analysis choices that determine what a brand tracking study costs.

 • 11 Sep 2026

What Brand Tracking Costs in Australia and What Moves It

Published figures for a standard Australian brand tracker, and why the cheapest version is usually the worst value per dollar. Read More

brand tracking Research Methodology Brand Tracking ROI strategic brand measurement brand tracking costs
Photograph of a supermarket shopper comparing options on their phone while reaching past the untouched eye-level shelf for a plain cheaper product below, illustrating that switching brands has become normal Australian consumer behaviour.

 • 28 Aug 2026

Switching Is Now Normal: What 2026's Consumer Data Means for Brands

Fifty-seven per cent of Australians switched at least one provider in the past year. Not considered it, not compared plans in a Read More

brand tracking customer loyalty Switching Window brand switching Australian consumers
Photograph of a boardroom where a presenter stands beside a dashboard showing a dipping metric while executives raise hands with questions, illustrating that syndicated brand tracking dashboards report movement but cannot explain it.

 • 21 Aug 2026

Custom Brand Tracking vs Syndicated Dashboards: Which Fits When

At some point, most Australian marketing teams that get serious about brand measurement face the same fork: a syndicated tracking Read More

brand research Custom Brand Tracking Syndicated Brand Tracking brand tracking agency Tracksuit
Photograph of a marketing leader pushing aside a glossy report with one big upward chart and annotating a plain working document headed 2027, illustrating choosing governing brand metrics over vanity metrics when setting KPIs.

 • 14 Aug 2026

How to Set Brand KPIs for 2027: What to Measure Before Plans Lock

Between now and November, most Australian marketing teams will lock their 2027 plans. Budgets will be argued, channel splits decided, Read More

brand tracking measure brand equity Brand KPI's Brand Metrics Marketing Planning
Photograph from inside an empty car showroom of a small retro city car being admired and photographed through the window by passers-by who do not come in, illustrating a brand that is universally recognised but no longer bought.

 • 7 Aug 2026

When Everyone Knows You and Nobody Buys: Fiat's Australian Retreat

In June, Ferrari sold 16 new cars in Australia. Lamborghini sold 18. Fiat, a brand every Australian can name and most can picture down Read More

brand salience brand awareness brand tracking mental availability Fiat Australia
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