Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

    The-Ultimate-Guide-to-Brand-Tracking-3d-min-scaled
    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 18 Sep 2024

How to Tailor Brand Tracking to Your Unique Business Needs

In today’s fiercely competitive market, relying on a one-size-fits-all approach rarely leads to success. This is especially true when Read More

 • 4 Sep 2024

NPS: The Most Overrated Metric in Brand Tracking?

In the world of brand tracking, few metrics have achieved the widespread popularity of the Net Promoter Score (NPS). Developed nearly Read More

 • 2 Sep 2024

Unlocking Market Insights: How Brand Tracking Empowers Marketing Leaders to Drive Success

Marketing leaders face a complex and ever-evolving landscape. The pressure to understand your brand’s market position, navigate Read More

 • 19 Aug 2024

Brand Awareness vs. Brand Consideration: What's More Important?

In the world of brand management, two critical metrics often come under the spotlight: brand awareness and brand consideration. Both Read More

 • 16 Aug 2024

Custom vs. Syndicated Brand Tracking: Which is Right for You?

Introduction In the dynamic world of brand management, understanding how your brand is perceived and how it performs in the market is Read More

 • 12 Aug 2024

The Future of Brand Tracking: Emerging Trends for 2025

As 2025 approaches, the world of brand tracking is set for exciting advancements. For brands aiming to maintain a competitive edge, Read More