Brand Tracking

    Understand consumer perceptions, brand awareness, purchase habits, positioning and loyalty.

    Market Segmentation

    Group customers based on distinguishing characteristics, identify and target high value audiences.

    Advertising Effectiveness

    Track core advertising metrics and measure the impact and performance of ads with your target audience.

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    Reporting Insights

    Visual reports that bring the insights to life. User friendly and intuitive dashboards.

    Articles

    Get the latest information, thoughts and teachings on brand insights.

    Guides

    Get access to free ebooks and templates to help you grow.

    Case Studies

    Hear from companies that use Brand Health tracking to grow their brand

    Tools

    Tools we use to help with the research process

    The-Ultimate-Guide-to-Brand-Tracking-3d-min-scaled
    FEATURED – Ultimate Guide to Brand Tracking

    Discover everything you need to know about Brand Research.

 • 30 Apr 2024

Navigating the DIY Brand Research Landscape

In an era where market dynamics shift rapidly, the agility to monitor and adapt to consumer trends is a critical asset for any Read More

 • 23 Apr 2024

Essential Metrics for Making Data-Driven Decisions

In the data-driven landscapes of modern business, understanding and utilising key performance indicators (KPIs) is essential for Read More

 • 23 Apr 2024

Mastering Survey Design for Effective Data Collection

In the realm of data-driven decision-making, the design of a survey can significantly impact the quality and reliability of the data Read More

 • 17 Apr 2024

Comprehensive Guide to Choosing the Right Research Agency

Choosing the right research agency is a pivotal decision for any business looking to enhance its market position and understand its Read More

 • 9 Apr 2024

Transforming Brands with Data: A Blueprint for Competitive Edge

In today’s rapidly evolving market landscape, the ability to make informed, data-driven decisions has become not just an advantage but Read More

 • 27 Mar 2024

Navigating Brand Health: From Consideration to Loyalty

In the ever-evolving landscape of brand management, understanding and monitoring brand health is paramount. Brand health encompasses Read More