• 31 May 2022

Brand Salience vs. Brand Awareness: What’s the difference?

All brands try to be different from one another and create an identity that allows them to stand out from the pack. Whilst standing Read More

 • 18 May 2022

Top 5 Brand Awareness Survey Questions (Question Examples and How to Use Them)

Brand awareness is a key indicator of the health of a brand and on-going measurement can help determine the effectiveness of marketing Read More

 • 27 Apr 2022

Brand Tracking: What It Is and Why It Matters

Brand tracking is the method used to tap into the thoughts, feelings, wants, needs and perceptions of consumers in your target market Read More

 • 5 Apr 2022

Brand Health Metrics: 10 Questions You Need To Ask In Your Brand Tracker

Building and maintaining a healthy brand can be difficult. Market dynamics are ever changing, with new technology, competitors and Read More

 • 24 Mar 2022

Case Study: A New Marketing Strategy Based On Data (How We Helped Champion)

Flying Blind - A Lack Of Data To Develop Strategies An internationally known company, Champion had experienced long term success Read More

 • 24 Mar 2022

What Is Market Segmentation?

Think about the different people in your life, your friends, family members, colleagues you work with, people you meet in the street Read More